Lifecycle Marketing Manager
£30,000 - £40,000, Eastbourne, Monday to Friday 9am - 5:30pm, Permanent, increasing annual leave with service and buy-back scheme, casual dress, company events, free drinks and snacks in staff games room, employee benefits package, hybrid working (2 days in office)
The Role
We are seeking a Lifecycle Marketing Manager to manage and optimise acquisition, retention, and customer lifetime value initiatives for a leading technology provider in the online auction sector. Reporting to the Marketing Director, this is a strategic and hands-on position with ownership across the full customer journey. You will manage omnichannel communications, including email, SMS/WhatsApp, push notifications, and digital marketing, while using a sophisticated CRM system to deliver highly targeted and personalised campaigns.
Key responsibilities include:
Developing and executing CRM strategies to improve customer conversion, loyalty, and revenue
Implementing strategies to attract, capture, and convert new visitor data
Overseeing CRM system management, ensuring data accuracy and user access control
Analysing customer data to identify trends, segmentation opportunities, and personalisation strategies
Producing reports to track KPIs and highlight improvement areas
Ensuring compliance with data regulations, including GDPR
Collaborating with agencies, designers, and data teams to optimise communications
Supporting the implementation of Bloomreach CRM with agency partners
Driving increased customer retention, frequency of visits, and overall value
Identifying opportunities for enhanced segmentation and automation
Requirements
The ideal candidate will be highly data-driven, proactive, and strategic, with 3-5 years of hands-on CRM experience in a platform such as Bloomreach (or similar enterprise-level system). Familiarity with Canva or Figma for light-touch email design is desirable, alongside proficiency in data analysis, reporting, and understanding of Google Analytics, UTM tracking, and A/B testing. Exceptional attention to detail, strong communication skills, and the ability to work both independently and collaboratively are highly desirable. Experience in an enterprise-sized company is preferred to ensure a strong foundation in marketing processes, planning, and reporting.
This role could suit someone who has worked as a CRM Manager, Customer Retention Manager, or Digital Marketing Manager.
Company Information
Our client is a forward-thinking technology provider in the auction industry, delivering an innovative online marketplace and advanced software solutions to improve auction operations. They value creativity, collaboration, and professional growth, and are committed to providing employees with the tools, autonomy, and support to deliver impactful work.
Package
£30,000 - £40,000
Eastbourne (hybrid working - 2 days in office)
Monday to Friday, 9am - 5:30pm
Increasing annual leave with service and buy-back scheme
Casual dress
Company events
Free drinks and snacks in staff games room
Employee benefits package
Travail Employment Group is operating as an Employment Agency. Once you click to apply for this job your application will be immediately received by Travail Employment Group. If your application is successful a consultant will be in contact with you within the next 7 days. If you do not hear within 7 days you have unfortunately not been successful on this occasion