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Growth marketing manager

Leeds
Live Learning Co
Marketing manager
€60,000 a year
Posted: 21h ago
Offer description

Hours

2 days per week (0.4 FTE), flexible on which days


Reports to

Matt, Founder


Direct reports

Growth Specialist (1)


Salary band


Contract

Flexible - PAYE or contractor, by mutual preference


About Live LearningCo

Live LearningCo is an early-stage learning business building a modern LMS integration platform. We’re currently integrated with Docebo, with multi-tenant LMS support on the roadmap. We’ve just completed a full website rebrand that sharpens our proposition and sets us up for serious investment in SEO and paid search. The next 12 months are about turning a clear product proposition into a repeatable B2B growth engine in the SMB segment.


The Role

We’re looking for an experienced B2B marketing operator to own the marketing and growth function end-to-end, strategy through to execution, and to line‑manage and develop our current Growth Specialist.

This is a hands‑on player‑coach role, not a strategist‑only seat. You’ll be the most senior marketing voice in the business and the person we trust to make the calls on positioning, channels, and where to spend.

The ideal fit is someone currently on maternity or paternity leave who wants to keep their hand in with meaningful work, without committing to a full‑time role. Two focused days a week, real ownership, and a founder who values your time.


About the unicorn we are trying to find

Yes, we know what we’re asking for. A senior B2B marketer, hands‑on, with SMB pedigree, willing to work two days a week, based near Leeds, and ideally on parental leave looking to keep their hand in. We joke about hunting unicorns and we know we’re describing one. If that sounds like you, or someone you know, we’d genuinely love to hear from you.


Where We Are Today

Being honest about the starting point so you can self‑assess the fit:

* New website live, optimised for SEO and AdWords spend.
* LinkedIn ads are giving mixed results, so we need someone who can diagnose, fix, or pivot.
* A Growth Specialist already in seat covering execution: marketing ideas, imagery, posting, funnel management, sales support, and quote management.
* Channels we haven’t yet explored but think we should: video snippets, Facebook / Instagram / TikTok short‑form clips, and other content‑led plays. Open to your view.
* Our founder (Matt), who’s close to the commercial side and wants a senior marketing partner to bounce decisions off and trust to lead.


What You’ll Own

* Go-to-market strategy - ICP definition, positioning, messaging, pricing inputs.
* Channel mix - diagnosing what’s working (LinkedIn ads, SEO, paid search, content, outbound, partnerships, events, short‑form video) and concentrating spend where it pays back. We’re small; every pound needs to be defensible.
* Demand generation and pipeline - owning the number alongside sales motion.
* Line management of the Growth Specialist - setting priorities, coaching, raising the ceiling on what they deliver.
* Brand and content - keeping the LLC voice sharp and credible in the L&D / learning tech space.
* Marketing ops and measurement - knowing what’s working and being honest about what isn’t.
* Customer marketing - case studies, references, expansion within existing accounts.


About You

* 5+ years in B2B marketing, with at least 2 in a senior or leading role.
* Demonstrable track record in SMB go‑to‑market, not enterprise‑only, not B2C.
* Comfortable owning a number, pipeline, revenue contribution, CAC, whatever the right one is.
* Hands‑on operator - you can write the email, brief the ad, edit the landing page, run the experiment.
* Experience managing or coaching at least one direct report.
* Pragmatic about tooling and budget - you’ve worked in environments where you couldn’t throw money at problems.
* Strong commercial instincts and comfortable in close contact with founders and sales.


Nice to Have

* Experience in EdTech, L&D, HR tech, or SaaS sold to L&D / HR buyers.
* Familiarity with LMS ecosystems (Docebo, Cornerstone, 360Learning, etc.).
* Background in or around training providers, learning consultancies, or corporate L&D functions.
* Experience helping a product go from light‑launch to repeatable revenue.
* Comfort with short‑form video and social content production.


Fit Check

To save us both time, here’s what we’re looking for and what we’re not.


What we want

* Senior operators who execute, not just strategise.
* SMB go‑to‑market track record.
* You are comfortable owning a pipeline number.
* Real line‑management experience and appetite.
* Pragmatic, budget‑aware, experiment‑led mindset.
* Commercial instincts and founder‑adjacent comfort.
* Someone willing to roll their sleeves up and drive topics.


What we don’t want

* Pure strategists or “deck people” – we need execution.
* Enterprise‑only backgrounds. Six‑month cycles aren’t our world.
* B2C marketers pivoting in, the muscles are different.
* Agency‑only careers without in‑house experience.
* People needing big teams, big budgets, or a settled environment.
* Brand‑and‑awareness specialists with no pipeline accountability.
* People who can’t or won’t manage a direct report.


Compensation & Practical Details

* Pay reviews take place at the end of probation, which for this role is set at 12 months.
* As Live LearningCo grows, salaries grow. We’re building this business to scale and we want the people who help us get there to benefit from it.


Future upside

* Equity and revenue share are on the roadmap as the business matures, but aren’t in place today. We’ll be straight with you about where we are when we talk.


Working pattern

* 2 days per week (0.4 FTE), flexible on which days.
* Remote‑first, with one day per week on‑site in Leeds.
* 5.6 weeks statutory holiday, pro‑rata.


Contract structure

* Flexible - PAYE or contractor, whichever works best for the successful candidate.
* Particularly suited to candidates on maternity or paternity leave. We’ll work around your circumstances, whether that’s KIT / SPLIT days, a post‑leave start date, or a clean contractor arrangement.
* Initial 6‑month engagement, with clear intent to extend and potentially expand hours as the business grows.
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