Job Description
Be part of something extraordinary at Epilepsy Society. We are seeking a value’s driven Legacy and Individual Giving Lead to join a charity that provides world leading support for people with epilepsy through Care, Research and Advocacy.
Key Accountabilities
1. Responsible for the end-to-end management of the Legacy Marketing Programme, including Gifts in Wills
2. In collaboration with the Individual Giving and Philanthropy Manager, develop and evolve the Legacy Marketing Programme, including In Memory and Tribute Fund marketing, in alignment to the Charity’s mission and strategic goals
3. Execute and further develop a comprehensive legacy strategy, with a focus on retention and income growth through, tested supporter journeys, digital channels and automation. Planning for journeys to end with a gift in a will
4. Optimise and create supporter journeys to increase propensity to give and drive loyalty and consideration among legacy and individual giving prospects
5. Responsible for aligning legacy acquisition and retention marketing to the individual giving programme, to maximise uptake and engagement. In conjunction with their manager, work together to develop new ideas and best practices to improve the number of legacy pledges and the income from In Memory fundraising to increase annual gift amounts
6. Achieve income targets that...