Sales Team Leader - Central
Reservations
Location: Moreton-in-Marsh
About Us
At Barons
Eden, we are a collection of award-winning spa and hotel destinations,
committed to delivering exceptional experiences. Our mission is to treat every
guest as a friend of the family, creating positive and memorable moments during
their stay. We value individuality, flair, and operational excellence,
fostering a close-knit team that champions passion and positivity.
About the Role
We are
looking for a commercially driven Sales Team Leader to lead a team of
Reservations Agents, with a clear focus on maximising conversion, revenue, and
sales performance.
In this
role, you will take ownership of your team’s sales results, coaching agents to
deliver high conversion rates, identify upselling opportunities, and
consistently achieve revenue targets while maintaining an excellent
guest experience.
Key Responsibilities
Driving Sales Performance
* Owning your team’s delivery against sales KPIs
(conversion rate, revenue, average booking value)
* Monitoring live sales performance and take
proactive action to improve results
* Identifying missed opportunities and implement
immediate corrective actions
* Ensuring consistent achievement of individual and
team sales targets
Leading & Managing Your
Team
* Directing line management of a team of Reservations
Agents (6+)
* Setting clear daily and weekly sales
expectations
* Holding regular 1:1s focused on performance and
development
* Managing underperformance with structured
improvement plans
* Building a high-energy, target-driven team
culture
Sales Coaching & Quality
* Conducting regular call listening with a focus on
sales technique and conversion
* Coaching agents on objection handling, upselling,
and closing techniques
* Reinforcing best practice sales behaviours and
scripts
* Ensuring all interactions align with brand
standards
Operational Control
* Overseeing daily workflow to maximise sales
opportunities
* Ensuring calls are being answered within
target.
* Ensuring strong response times to inbound
enquiries
* Managing rota adherence to
ensure optimal sales coverage
* Acting as first-line escalation for complex booking
scenarios
Supporting Commercial Strategy
* Supporting implementation of promotions, campaigns,
and sales initiatives
* Providing feedback on customer trends and booking
behaviours
* Identifying opportunities to increase revenue
and conversion across the team
What Success Looks Like
* High and consistent team conversion rates
* Excellent revenue delivery vs targets
* Improved sales capability across all agents
* A motivated, target-driven team environment
Required
Skills & Experience
* Have proven experience in a sales
leadership, reservations leadership, or contact centre supervisory role
* Have an excellent track record of
achieving and exceeding sales and revenue targets
* Have experience managing KPIs such as
conversion, average booking value, and revenue performance
* Have excellent coaching and people
development skills, with the ability to motivate high-performing teams
* Be confident in conducting performance
reviews, 1:1s, and managing underperformance effectively
* Have excellent sales techniques including
objection handling, upselling, and closing skills
* Have the ability to analyse sales data
and identify opportunities to improve performance
* Be highly organised with the ability to
manage workloads, rotas, and operational priorities in a fast-paced
environment
* Have excellent communication and
interpersonal skills
* Have excellent customer service focus
with a passion for delivering exceptional guest experiences
* Be confident using reservation systems,
CRM systems, and Microsoft Office applications
* Be positive, resilient, and target-driven
mindset
* Have experience within hospitality,
hotels, spa, leisure, or travel industries is highly desirable
Personal
Attributes
* Be commercially minded and results
focused
* Be energetic and inspirational leader
* Be professional and approachable
* Be proactive problem solver
* Have the ability to remain calm under
pressure and lead by example
* Be passionate about developing people and
driving team success
Additional
Information
* Full-Time position, working 5 out of 7 days per
week
* 3 week rolling rota - 1 in 3 weekends
* 40 hours per week
* £32,000.00
Benefits
* Competitive salary
* Complimentary Spa Day on work anniversaries at any
of our company spas
* Coffee, tea and snacks from our kitchen
* Access to the Employee Assistance Program
* 30% discount on overnight stays and spa days
* Discounts on food, drink and retail across our
venues
* Pension scheme
* Free Parking
* Refer-a-Friend scheme
* Excellent Induction and training programme
* Perkbox Online benefits and discounts
* On-line Doctor support (appointments/prescriptions)
* A fun, supportive and inclusive work environment
with loads of development opportunities