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Head of innovation (drinks)

Sunderland
Halecroft Recruitment
Head of innovation
Posted: 12 July
Offer description

Head of Innovation

Are you a hands-on innovator in the drinks space with a passion for trend-led product development?

An exciting opportunity has arisen for a dynamic and commercially-minded Head of Innovation to lead the creation of a next-generation functional drinks portfolio. This is a confidential appointment on behalf of a fast-growing business at the forefront of product innovation within the health and wellness category.

The Opportunity

This role is ideal for a forward-thinking food scientist or NPD leader who blends technical expertise with entrepreneurial drive. You’ll lead the end-to-end development of functional beverages, from energy drinks and RTDs to vitamin waters and clean-label innovations, bringing new products to life ahead of the market curve. With in-house pilot capabilities and creative freedom, you’ll play a critical role in shaping what’s next in the drinks category.

What You’ll Be Doing

Leading NPD across multiple categories and formats, from concept to pilot production

Translating health, flavour, ingredient, and packaging trends into commercially viable products

Creating a ready-to-go library of functional drink formulations

Working hands-on in the lab, formulating, testing, and refining prototypes

Partnering with flavour houses, packaging suppliers, and internal stakeholders

Supporting costing, feasibility analysis, and go-to-market planning

Influencing packaging, process, and machinery decisions based on innovation needs

What We’re Looking For

A degree in Food Science, Chemistry, Nutrition, or similar

5+ years of drinks NPD experience (functional food/drink, health and wellness, or FMCG)

Hands-on formulation experience with strong lab capability

Commercial acumen and understanding of cost structures, margins, and scalability

Passionate about emerging trends in consumer health, ingredients, and packaging

Entrepreneurial, proactive, and excited by the pace of growth and innovation

Bonus: experience working in start-up, scale-up, or agile environments

Package: Competitive Salary (Depending on experience) + Benefits

Location: Sunderland (37.5hrs per week)

Contract: Full-time, Permanent

Sector: FMCG / Food & Beverage

Please note: Applicants must have the right to work in the UK

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