Overview
As a key part of the Income Generation Team at the Lake District Calvert Trust, the Marketing Executive will support the work of both the Sales and Fundraising teams to increase awareness and engagement and deliver sales and fundraising income targets.
You will promote the Lake District Calvert Trust as a unique specialist outdoor centre welcoming guests with disabilities to enjoy the benefits of accessible adventure and reinforce our purpose as a compelling charity deserving of support.
Key Accountabilities
As a Marketing specialist, you will play a key role in developing and executing marketing strategies to promote our products, charity, increase brand awareness, and drive supporter engagement.
· Create engaging content for newsletters, social media accounts, website and other marketing materials to promote brand awareness and engagement.
· Manage and optimize online marketing initiatives, including SEO, email marketing, and paid social media campaigns.
· Conduct market research to identify customer trends, competitor strategies, and new opportunities to enhance marketing strategies.
· Analyse the performance of marketing activity track KPIs, and provide insights to inform future activity.
· Oversee the design, production and dissemination of marketing and communications collateral.
· Write and distribute press releases and work with Managers and Trustees to provide guidance on PR campaigns
Job Type: Full-time
Pay: £28,000.00-£32,000.00 per year
Benefits:
* Free parking
* Sick pay
Work Location: Hybrid remote in Keswick CA12 4QD
Application deadline: 10/02/2025
Reference ID: FO 01