Are you ready tochart your own career path? With our refreshed strategy, we’re building on our rich heritage and transforming our business to be more scalable and efficient, unlocking the capabilities needed for future success. This includes significantly investing in technology, streamlining the way we work and creating an environment where colleagues feel engaged, empowered and accountable; where they can show up, speak up and perform - because we believe in the difference our work makes.
At a glance:
Location: London - Lombard Street Office and Paddington Office (3 days a week)
Workplace Type: Hybrid
Employment Type: Permanent
Seniority: Mid-Senior Level
About the role
We’re looking for a skilled Senior Content Lead to create compelling thought leadership that supports our financial planning proposition. In this role, you'll translate insight from across the business and wider industry into engaging, client friendly materials. You’ll lead all aspects of the development of financial planning content within our broader content engine, contributing to owned media, educational resources, and topical commentary across multiple channels.
What you’ll be doing
1. Developing client and prospect-focused articles and commentary in partnership with the advice division and wider business teams
2. Collaborating closely with subject matter experts, product marketing and distribution teams
3. Editing editorial content where required and supporting on client-focused marketing materials as required
4. Playing a key role in the ideation, writing and editing of content for client communications, including our flagship Investor magazine
5. Handling messaging and sign off processes, ensuring materials reach final design and implementation stages
6. Creating engaging narratives tailored to audience and channel, including short and long form content, market commentary, and campaign assets (webpages, emails, scripts and more)
7. Reviewing content performance and optimising materials accordingly
Who we’re looking for
We are seeking a confident communicator with strong editorial and writing skills, and a passion for wealth management and financial planning. You’ll thrive in a collaborative environment, working with experts across the business to ensure content is clear, accurate and engaging. The ideal candidate is highly organised, resilient, and able to translate complex topics into accessible, audience focused messaging.
Essential criteria
8. Proven writing and editing ability with a strong focus on audience understanding
9. Strong written and verbal communication skills
10. Experience of working closely with senior stakeholders
11. A writing or journalistic background, with a proven ability to create economic and market-related content
12. Content ideation - a proven ability to generate and select topics for content that are relevant to and resonate with the target audience
13. Project management and oversight experience
14. Content commissioning experience and strong editing and proofing skills
15. Excellent accuracy and attention to detail
Desirable Criteria
16. Detailed knowledge of the financial services sector and the retail investment landscape
What's in it for you?
We reward you for the work you do, whether that’s through our discretionary annual bonus scheme that reflects both personal and company performance, competitive annual leave allowance (28 days plus bank holidays, with the option to purchase an additional 5 days), or online rewards platform with a variety of discounts.
We also have benefits to support whatever stage of life you are in, including:
17. Competitive parental leave (26 weeks full pay)
18. Private medical insurance (optional taxable benefit)
19. 10% non-contributory pension (increasing with length of service)
Reasonable Adjustments
We're an equal opportunities employer and want to ensure our recruitment process is accessible and inclusive for all, if you require reasonable adjustment(s) at any stage please let us know by emailing us at
Research tells us that applicants (especially those from underrepresented groups) can be put off from applying for a role if they do not meet all the criteria or have been on an extended career-break. If you think you would be a good match for this role and can demonstrate some transferable experience please apply, regardless of whether you tick every box.