Sales Development Representative (SDR) – B2B SaaS / Retail Market Intelligence Location: Flexible (Hybrid or Home-Based | Head Office: Reading) Contract: 6-Month Fixed Term (Potential for Permanent Role) Reports to: Head of Sales About Brand Nudge Brand Nudge is a leading B2B SaaS business delivering powerful retail market intelligence data to the FMCG and CPG industries. Our platform helps global brands such as Red Bull, Nestlé, Guinness, McVitie’s, and innocent gain real-time visibility into pricing, promotions, and digital shelf performance — driving smarter commercial decisions and competitive advantage. We’re a fast-growing, insight-driven tech company where innovation, data, and customer success come together to deliver measurable impact. The Opportunity We are seeking a highly motivated Sales Development Representative (SDR) to join our expanding commercial team. This is a 6-month fixed term role with strong potential to progress into a permanent position for high performers. As an SDR at Brand Nudge, you’ll play a pivotal role in driving new business pipeline through targeted lead generation and outreach to decision-makers within the FMCG and CPG industries. You’ll work closely with the Head of Sales and New Business team to identify opportunities for our Price & Promotion Tracking and Digital Shelf Analytics solutions. Key Responsibilities * Generate qualified leads through outbound calling, email outreach, and LinkedIn engagement. * Utilise automated multi-touch sequences to effectively nurture prospects. * Craft compelling, personalised messaging to engage senior stakeholders. * Confidently articulate Brand Nudge’s value proposition and handle objections effectively. * Maintain accurate lead and activity data within CRM systems (Hubspot experience ideal but not essential). * Achieve and exceed KPIs on outbound activity, pipeline generation, and downstream lead conversion. * Collaborate with marketing and sales colleagues to refine outreach strategies and messaging. About You You are energetic, curious, and target-driven - a natural communicator with a passion for technology, data, and business growth. You thrive in a fast-paced environment and enjoy turning prospects into opportunities through insight-led engagement. Requirements: * Proven experience (1 Years) and success in outbound calling and lead generation (B2B SAAS environment preferred). * Previous experience in SaaS or Data & Analytics sales advantageous. * Strong Academic Background * Excellent written and verbal communication skills. * Strong organisational skills and attention to detail. * High resilience, intellectual curiosity, and a hunger to achieve results. * KPI-driven mindset with a consistent record of meeting or exceeding targets. * Confident using CRM and sales engagement tools. Why Join Brand Nudge? * Join a rapidly expanding SaaS company working with some of the world’s biggest brands. * Opportunity to transition into a permanent role based on performance. * Collaborative, results-focused culture with support from experienced sales leaders. * Competitive base salary with commission structure. * Flexible working – potential for home-based or hybrid from our Reading HQ. * Chance to grow your career in tech, data, and B2B sales. Ready to accelerate your sales career? Apply today to join Brand Nudge and help global brands make smarter, data-driven retail decisions