About the role
Based out of either our Liverpool or London office, you will be responsible for shaping how influencers engage with our brand, you will lead and inspire your team to champion our ambition in transforming our reputation as a style destination among the media, influencers and tastemakers.
Key Responsibilities
* Lead the relationships for Matalan with influencers through proactive storytelling around our products and partnerships.
* Work hand in hand with our social & influencers team to identify key influencers/ambassadors at the micro, mid and macro levels to tell the Matalan story.
* Build meaningful relationships with influencers and tastemakers to create momentum for the brand as a style destination, including thought leadership platforms highlighting our new strategy of everyday style, quality and value.
* Develop and execute an influencers strategy that elevates Matalan’s position as a leading value fashion retailer.
* Build a process working closely with our product teams to bring a consistent flow of product to relevant influencers, ensuring we are part of the cultural conversation.
* Support the Senior manager as a trusted advisor to the executive team, providing guidance on media engagement and thought leadership for influencers.
* Work closely with the PR manager on the strategy and execution of experiential marketing initiatives, ensuring brand activations, events and in-store experiences enhance customer engagement and strengthen our brand position.
* Work closely with the PR manager to optimise the attendance of key influencers at our press events.
* Lead and inspire your team, fostering a culture of creativity, agility and accountability.
* Ensure your team works closely and in full collaboration with the wider social and PR teams.
* Own, manage and optimise budgets, agency relationships and performance metrics to deliver ROI‑driven collaborations while maintaining cost efficiency.
#J-18808-Ljbffr