The Campaign Manager will lead the development and delivery of engaging, audience-focused campaigns that raise awareness of the charity, increase understanding of cancer support services, promote grant-giving programmes, and help drive fundraising growth across the region.
The role will focus on bringing the charitys impact to life through powerful storytelling, creative campaigns, and compelling content that demonstrates how the charity supports people affected by cancer and invests in hospitals, healthcare services, and local communities.
Working across fundraising, services, and communications, the Campaign Manager will develop integrated campaigns that inspire support, strengthen community engagement and increase the visibility and reach of the charity.
Key Responsibilities
Campaign Development & Delivery
* Develop and deliver multi-channel campaigns that support the charitys strategic priorities and objectives.
* Create awareness campaigns that promote the charity brand, support services, fundraising activities, and grant-giving programmes.
* Lead campaign planning from concept through to delivery and evaluation.
* Ensure campaigns are audience-focused, emotionally engaging, and aligned with the charitys values and tone of voice.
* Coordinate campaign timelines, budgets, assets, and stakeholder input to ensure successful delivery.
Demonstrating Impact Through Storytelling
* Develop compelling campaign content that demonstrates the real-life impact of the charitys work.
* Showcase how fundraising supports people affected by cancer, healthcare improvements, hospital services, community initiatives and wellbeing programmes.
* Gather and develop case studies, patient stories, supporter testimonials, videos, photography, and impact data.
* Work sensitively with beneficiaries, families, healthcare professionals and grant recipients to capture authentic stories.
* Translate complex healthcare or grant information into accessible and engaging public-facing content.
Supporting Fundraising Growth
* Create campaigns that help increase fundraising income and supporter engagement.
* Support community fundraising, events, corporate partnerships, individual giving and appeals through targeted campaign activity.
* Develop supporter journeys and engagement campaigns that encourage donations, participation and long-term loyalty.
* Identify opportunities to broaden audience reach and attract new supporters.
Awareness of Services & Grant-Giving
* Increase awareness of the charitys support services among people affected by cancer, carers, healthcare professionals, and local communities.
* Promote grant-funded projects and partnerships across hospitals and community settings.
* Work collaboratively with service delivery teams and healthcare partners to communicate outcomes and opportunities effectively.
* Support campaigns that improve access to services and reach underserved audiences.
Content & Communications
* Develop campaign content across digital, print, social media, email, video, PR and advertising channels.
* Work with designers, photographers, videographers, agencies and suppliers where required.
* Ensure all campaign materials are accurate, accessible, inclusive and on brand.
* Contribute to website content, newsletters, impact reports and social media storytelling.
Monitoring & Evaluation
* Monitor campaign performance and provide regular reporting on engagement, reach, conversions and impact.
* Use audience insights, analytics and feedback to optimise campaign effectiveness.
* Evaluate return on investment and identify opportunities for continuous improvement.
Relationship Management
* Build strong relationships across fundraising, services, healthcare partners, community organisations and external suppliers.
* Act as a positive ambassador for the charity at events, meetings and partnership activities.
* Support collaborative working across teams to maximise campaign impact.
General Responsibilities
* Adhere to and comply with organisational policies, procedures and guidelines at all times.
* Take all reasonable steps to manage and promote a safe and healthy working environment that is free from discrimination.
* Comply with the organisational policy on confidentiality and the General Data Protection Regulations.
* Respect the confidentiality and privacy of donors, guests and staff at all times.
* Maintain a constant awareness of health, welfare and safety issues affecting colleagues, patients, volunteers, visitors and themselves.
* Participate in personal and organisational training and development and performance framework meetings.
Who you are
We are seeking a highly motivated individual who shares our values to join Weston Park Cancer Charitys busy charity team. Our Campaign Manager will play a vital part in our team and help us to deliver our vision: a better life for those living with and beyond cancer in our region. If you are interested in progressing your career within an organisation which makes a real difference to the lives of thousands of people, we would love to hear from you.
You are a compassionate communicator: able to communicate sensitive stories with empathy, authenticity and respect.
You are a strategic thinker: understands how marketing supports fundraising, awareness and community impact.
You are creative & innovative: generates fresh campaign ideas that engage diverse audiences across the region.
You are a collaborative relationship builder: works effectively with patients, staff, volunteers, supporters, healthcare partners and media.
You are results-driven & organised: uses insight, data and strong project management to deliver measurable outcomes.
Act as an ambassador for Weston Park Cancer Charity, reflecting the objectives and values, and to always work in the best interests of the charity.
Support and encourage harmonious internal and external working relationships.
Make a positive contribution in delivering the charitys strategy and raising the profile of Weston Park Cancer Charity.
Our Total Rewards Package
* 27 days (plus bank holidays) annual leave
* Option to purchase additional five working days per year
* Westfield Health level 4 coverage
* 12 weeks maternity leave at 100% pay and an additional 6 weeks at 50%
* Up to 2 weeks full paternity pay
* NHS benefits
* Hybrid working
* A minimum 4% employee/6% employer contribution through our Auto Enrol private pension scheme. Tax relief is automatically claimed for the staff member.
* Death in service cover
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