We're looking for a
Consumer PR Lead
to step in and shape Moonpig's external voice, putting us at the heart of cultural conversation. This is a
12-month fixed-term contract
and a brilliant opportunity for a Head of PR-level candidate to lead bold brand storytelling and drive the kind of coverage that gets people talking.
Reporting to the Director of Marketing, you'll take the lead in building brand fame, driving the kind of stories that earn headlines, spark conversation and build emotional connection.
You'll own the execution of proactive consumer comms, lead on reactive media moments and newsjacking, and take charge of developing memorable stories that resonate across PR, social and brand partnerships.
This is an exciting moment to join. With solid foundations in place, we're ready to scale our PR ambitions. You'll have the autonomy to shape our approach, collaborate with brilliant partners, and lead the charge on truly buzzworthy campaigns.
We're looking to move fast so you must be available to start
in November
2025 at the very latest to be considered for this role.
Key Responsibilities:
* Own, shape and deliver an integrated PR strategy aligned to brand and business goals
* Lead creative campaign development that builds brand fame and earns attention across PR, social and partnerships
* Champion "newsroom thinking" – always on the lookout for cultural hooks, seasonal trends and opportunities for newsjacking
* Ensure a consistent and compelling Moonpig voice across all external-facing channels
* Oversee the day-to-day running of a proactive and reactive press office
* Build and maintain strong media relationships across national, lifestyle, gifting, retail, tech and consumer titles
* Lead the creation and distribution of high-quality press materials – from releases and commentary to gift guides and hero assets
* Define KPIs, implement measurement frameworks and report on performance across PR and supporting channels
* Manage relationships with agencies, freelancers and partners – ensuring clear briefing, timely delivery and strong ROI
* Lead campaign planning and post-campaign evaluation to capture learnings and optimise future activity
About You:
* A confident PR
l
eader with senior experience in-house or agency-side
* A creative comms thinker with a track record of developing bold, culturally relevant PR and social campaigns that drive buzz and coverage.
* Passionate about the news and social media agenda – always spotting reactive opportunities and turning them into shareable stories.
* Enjoys bringing ideas to life and writing compelling copy – from witty captions and pitch emails to engaging press releases.
* Experienced in managing talent campaigns end-to-end – including talent identification, negotiation, briefing and performance analysis.
* Strong commercial awareness and the ability to connect comms activity with business impact.
* Thrives in a fast-paced, agile environment and enjoys juggling multiple projects and priorities.
* A true team player – bringing energy, optimism and a creative spark to every interaction
Interview Process:
* Stage 1: Recruiter Screening Call
* Stage 2: Interview with Hiring Manager
* Stage 3: Final Interview including a Task with CMO