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Marketing Manager - Business Tourism and Major Events
Are you looking for a fresh challenge in a city bursting with innovation, ambition, and unforgettable experiences? Sheffield, the UK’s greenest city, a hub for creative energy, and a place where business means big ideas – is calling you!
This is a rare opportunity to join the management team at Marketing Sheffield and help shape the city’s future as a outstanding destination for business tourism and events. Sheffield isn’t just a fantastic place to work.
it’s a city that inspires, welcomes, and delivers. From lush city parks to buzzing cultural quarters, from iconic venues to a thriving independent scene. Come and help us to grow the visitor economy and reputation of Sheffield.
As our lead on promoting Sheffield as a host city for conferences and events you will
* Lead as the city’s champion for conferences and events, crafting and delivering dynamic sales and marketing campaigns to put Sheffield front and centre as the go-to host city.
* Lead a dynamic Convention Bureau team, building on our success and growing conference business citywide.
* Support our successful conference ambassador programme to drive association business.
* Empower our partners by developing initiatives that help local venues attract meetings and incentive groups from across the globe.
* Devise compelling content and innovative tools to support our mission.
* Be confident in building relationships with visitor economy businesses and stakeholders.
* have experience of maximising income generation to grow our impact.
About you:
* A self-starter and a true team player, you have deep experience and knowledge of the MICE (Meetings, Incentives, Conferences, and Exhibitions) markets.
* You know what it takes to put a city on the map and will relish the challenge of positioning Sheffield to attract both international and domestic business.
* Confident and outgoing, you’re at home selling Sheffield on an exhibition stand – whether at home or abroad – and thrive on presenting to event organisers, industry partners, and the media.
* You have the creative spark and commercial acumen to maximise every opportunity for the city and our partners.
This position is initially temporary for a period of 12 months.
We are investing in our workforce and are promoting opportunities to our under-represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities in the city we serve. We are also supporting staff with unpaid caring responsibilities to work flexibly.
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