Job Description
Company description
We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solve complex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.
Zenith International is the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.
We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Adobe, Reckitt, TikTok, Edrington, Coty and Electrolux.
Our Commitment
At Zenith International, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger and help drive invention in the work we do for our clients better. We also believe it enables a greater idea exchange that fuels innovation and best reflects diverse consumer experiences.
We are committed to encouraging our talent to participate in Publicis Groupe’s wide variety of talent engagement and inclusion programming, which includes professional development experiences and participation in the company’s many business resource groups. These include VivaWomen!, Égalité, MOCA (Men Of Colour Alliance) and more than a dozen others that are thriving across our network.
Through advocacy, education and inclusion we foster greater collaboration among our people, which in turn inspires work that provides better experiences for our clients and their consumers.
Overview
Zenith International is seeking a passionate and strategic Programmatic Director to lead digital excellence for the global H&M account. This role involves overseeing full-funnel programmatic activation across Display, Video, YouTube, and High-Impact formats, managing a team, and ensuring best-in-class campaign delivery. You’ll partner with top-tier talent across planning, data, and performance marketing in a fast-paced, international environment. Reporting to the Programmatic Business Director, you will champion innovation and drive measurable impact through flawless execution and team leadership. If you're a results-driven programmatic expert with strong analytical and leadership skills, this is your opportunity to work with a world-renowned fashion brand.
Responsibilities
* Lead strategic execution across all programmatic campaigns, ensuring flawless activation and delivery against KPIs
* Oversee trafficking, tagging, brand safety, QA processes, and optimization practices
* Manage two Programmatic Managers, ensuring growth, knowledge-sharing, and effective delegation
* Act as a trusted advisor in client meetings and performance reviews
* Collaborate cross-functionally to drive full-funnel media efficiencies
* Contribute to forecasting, performance decks, and training frameworks
* Deliver financial accuracy, budget tracking, and regional revenue targets
* Champion innovation and process improvement initiatives across the agency
Qualifications
* Proven experience in programmatic media within an agency or platform ecosystem
* Deep understanding of DSPs, SSPs, DMPs, and the global media landscape
* Strong people management and mentoring experience
* Strategic thinker with a track record of commercial growth delivery
* Excellent communication, analytical, and problem-solving skills
* Ability to work independently with a proactive and solutions-focused approach
* Organised, deadline-driven, and adaptable to a fast-changing environment
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
* HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
* FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
* GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).