Description
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world.
It starts with YOU.
Media Campaign Manager will be responsible for the management and overseeing execution of cross-channel media campaigns for IFP Consumer, in partnership with ABUs, Digital Experience and Content teams. You will work with cross functional teams to deliver breakthrough media campaigns, advising on optimisations and audience targeting to ensure we reach consumers effectively with the right message at the right time
Key Responsibilities include:
1. Managing and executing cross-channel media campaigns for deployment by ABUs/Markets, inline with agreed strategies and objectives.
2. Collaborating with cross-functional teams to ensure consistency of brand messaging and design across all media channels.
3. Analyse media campaign performance to optimise media campaign strategy, and share trends and insights to improve future performance
4. Advise on biddable media strategies and set-up to ensure efficiencies and effectiveness
5. Coordinate with external agencies as required to ensure success of campaign execution and optimisation
6. Lead on audience insights and performance marketing techniques such as personalisation and dynamic content, partnering closely with Creative & Comms and Digital Experience teams for an integrated approach
7. Stay up-to-date with latest media trends and best practices, ensuring KC keep up to speed with industry changes
8. Ensure agencies are pacing and managing budgets effectively
About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.
About You
You perform at the highest level possible, and you appreciate a performance culture fuelled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You’re driven to perform at the highest level with a passion for media campaigns across Consumer brands. As a person, you’re a self-driven and highly motivated, creative thinker inspired by doing things differently, someone who is always taking initiative to make things better.
You will also need the following qualifications:
9. Media agency experience desirable
10. Provan ability to manage cross channel PESO media campaigns in a multi-market role
11. Experience working in cross functional teams
12. Understand media metrics & KPIs used to measure media performance
13. Familiarity with adtech platforms such as Google Ads, DV360, Meta Ads Manager, DCO
14. Experience taking analytical insight into action for media optimisations
15. Experience with both offline (TV etc.) and digital channels (Programmatic, Search, Display etc.)
16. Experience using 0 Party Data & 1st Party Data within media plans for audience targeting
Total Benefits
We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme.
Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work. We are proud to be rated as a top 100 workplace for working mothers for two years in a row.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
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And finally, the fine print….
Primary Location
United Kingdom- Flexible Location - South East England
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time