EU Brand Manager - Fabric Care (Slough, Berkshire, GB, SL1 1DT)
Summary
This position is responsible for supporting Vanish portfolio with the focus on Europe:
* Support defining activation roadmap & timing to enable IMEX and Area target delivery. Ensures CGO 3Yr plan fit for purpose for region / key markets
* Support innovation delivery to IMEX and sign-off of Launch recommendations for key initiatives
* Support delivery of the activation toolkits to IMEX encompassing communication assets, trade story, 4P principles
Responsibilities & Accountabilities
Overall
* Partner for the ABD and Creative AOR to deliver Creative & Comms work.
* Partner with the I&A consumer insights to fuel our Creative & Comms.
* Partner with the Design and project teams for smooth and timely LAW development.
Insight
* Contribute to a live bank of powerful consumer insights to fuel our Equity, Creative & Comms
Comms Planning
* Support the Activation Roadmap and Timing to enable Area/Market targets
* Make sure local needs/ regulatory requirements and timelines are respected and integrated into comms development process
Comms Development
* Support the build of Creative Idea, Core Creative Assets and core communication for all Activations (TVC/Video, KV / In-store / Digital /ecomm Templates & others TBD by project) ensuring full funnel requirements/ sufficiency with receiver markets
* Cooperate on overall comms plots development, to drive synchronization in consumer and HCP comms development, where appropriate
Comms Deployment
* Support the provision of Activation Toolkits (Innovation / BDIs) tailored by market cluster / Job to be Done. MMR like process to collect feedback, finding supplier, creating POSM catalogue for markets to order. Localization done by Markets.
* Support the deployment of Master Asset toolkit to markets for localization (Comms & Design)
Partnerships
* Support our key Area partnerships to maximise impact on Equity and Performance. Ensure IMEX teams fully enabled through timely guidelines and toolkits.
IMEX Delivery Contact
• Leads/Support on connects with IMEX teams for ongoing day-to-day operations & problem solving.
Org. and Talent
* Active member of the CAP team for region – ensuring we deliver against clear priorities.
Candidate Profile
1. Project Management Experience
2. Brand Management Experience as a Brand Manager or at least 2-years as an Assistant Brand Manager
PROFESSIONAL QUALIFICATIONS/ EXPERIENCE
* Marketing experience : be able to demonstrate good marketing skills developed within the FMCG environment, Household care / Fabric Care experience of benefit.
* Brand Equity and Creative & Comms Experience : be able to demonstrate Brand Equity and Creative & Comms skills developed within the Household care/ Fabric Care.
OTHER PERSONAL ATTRIBUTES
* Strong commercial acumen and analytical skills
* Ability to work in a matrix organization (CGO, MX, Key Lead Markets, agency) – strong interpersonal skills, dealing with multiple stakeholders across different functions and levels of expertise
* Entrepreneurial and able to work autonomously
* Strong sense of urgency and achievement
* Resilient and able to respond under pressure
* Leadership qualities in impacting, contributing and challenging brand equity, and creative and comms
* Ability to influence and collaborate with markets with varying levels of portfolio and brand maturity
* The business language in Reckitt is English, therefore fluency in English is essential. Fluency in other language(s) is advantageous.