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Insights Analyst, Kingston upon Hull, East Yorkshire
Client:
XCM
Location:
Kingston upon Hull, East Yorkshire, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
We are looking to hire an Insight Analyst to join our Analytics Team at XCM.
Working on mid-level projects, we seek someone who can think like a consumer within Retail, Sports, Gaming, and deliver complex data insights to top-tier companies.
You should work well under pressure, be a great problem solver, know when to seek help, and if you're skilled in SQL and Big Data, that would be a plus!
Primary Purpose
* Support lead analysts and the client team by providing quick answers to analytical, campaign, or data queries.
* Deliver first-class analysis measuring client customer performance of online and offline campaigns, and help understand key client trends rapidly.
* Ensure delivery of key insights across all client work including BAU, projects, and analytics on their roadmap.
* Communicate findings visually with a focus on actionable insights and ROI.
Key Responsibilities
* Work closely with Lead Analysts and Client Team to drive ROI by providing quick turnarounds on analytics and campaign jobs.
* Analyze data from various marketing tools to serve client needs, including customer sales, web traffic, email, direct mail, SMS, and social media trends.
* Measure ROI of campaigns across all platforms.
* Report on marketing KPIs like leads, conversion rates, website traffic, and social media engagement.
* Track email campaign metrics such as delivery, open, and click-through rates.
* Support the CRM team with campaign optimization and implementation.
* Produce analytical recommendations and present insights demonstrating value.
* Deliver BAU analysis and reporting on schedule.
* Confidently present analytics and recommendations to colleagues and clients.
* Assist with larger statistical projects to produce strategic recommendations.
* Respond promptly to ad-hoc data requests using all available platforms including Horizon Analytics, Faststats, ESPs, GA, etc.
Attributes
* Ability to explain statistical terms to non-technical marketers.
* Curious, proactive, organized, methodical, passionate about problem solving.
* Ambitious, determined to succeed.
* Enthusiastic, self-motivated, capable of managing multiple requests.
Salary & Benefits
Salary: £28-35K per annum
Benefits include private healthcare, pension, and death in service.
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