ABOUTTHE ROLE
Were seeking a proactive and results-driven Demand Generation & Marketing Manager to build and execute a high-impact marketing strategy that drives qualified pipeline growth. This is a hands-on role with full ownership of marketing execution, reporting and CRM management working closely with our Sales and Account Management team and reporting directly to the CEO.
Youll be responsible for developing campaigns, managing budgets and delivering measurable ROI. As the only dedicated marketing resource in the business, this role is pivotal in shaping how we generate demand, engage our ideal customer profile (ICP) and support revenue growth.
RESPONSIBILITIES
Demand Generation & Campaigns
* Design and execute integrated marketing campaigns across digital, email, content, events and paid channels to meet monthly pipeline goals.
* Develop targeted campaigns to engage ICP accounts and drive qualified leads.
* Own the end-to-end lead funnel: from awareness and acquisition to nurture and conversion.
* Optimise the online experience including paid ads, website journeys and lead capture flows to maximise conversion.
* Collaborate with the CEO and CFO to define pipeline and lead generation targets; manage agreed budgets and demonstrate ROI through clear reporting.
CRM Ownership and Reporting