Hotel Director of Sales & Marketing
London
£100k+ bonuses / benefits
Applicants must have a proven track record within Hotels with large conference and events space.
Leading International Hotel Brand
An exceptional opportunity has arisen for a commercially driven Director of Sales & Marketing to lead the sales strategy at one of London’s largest conference and group-focused hotels.
This newly renovated, dual-branded property offers over 500 bedrooms and a substantial conference and events facility, including one of the capital’s largest pillar-free ballrooms accommodating up to 1,200 guests. The hotel benefits from strong corporate, international, MICE and leisure demand streams and is positioned as a key player within its competitive London market.
The Role
Reporting directly to the General Manager, you will take full ownership of the hotel’s commercial performance, driving strategy across:
* Meetings & Events
* Corporate & Consortia
* Group & Leisure
* International markets
* Brand marketing & positioning
This is a hands-on leadership role requiring both strategic oversight and proactive sales engagement.
Key Responsibilities
Commercial Strategy & Revenue Growth
* Develop and implement the full Sales & Marketing strategy
* Deliver and exceed revenue targets across bedrooms, M&E and F&B
* Lead all Corporate and Consortia RFP activity
* Drive RevPAR, ADR, occupancy and total revenue growth
* Conduct regular competitor analysis and market benchmarking
* Align strategy with brand standards and revenue management direction
Proactive Sales Leadership
* Identify, prospect and secure new corporate, MICE, leisure and local accounts
* Lead client meetings, site inspections and contract negotiations
* Represent the hotel at national and international trade shows and sales missions
* Organise and host FAM trips
* Build strong relationships with global agents, tour operators and corporate partners
* Maintain a strong, conversion-focused sales pipeline
Marketing & Brand Positioning
* Develop and execute impactful marketing campaigns aligned to short- and long-term business objectives
* Drive audience growth and brand awareness
* Work closely with distribution partners and creative teams
* Lead in-house promotional and client engagement events
Leadership & Team Development
* Lead, inspire and develop the Sales & Marketing team
* Create a proactive, high-performance sales culture
* Establish and monitor clear KPIs including revenue growth, account acquisition and pipeline conversion
* Collaborate cross-functionally with Operations and Revenue teams
* Contribute to performance-based incentive structures
Guest & Operational Focus
* Champion a guest-centric commercial approach
* Work closely with operational leaders to ensure seamless delivery of large-scale events and VIP groups
* Analyse customer feedback to drive continuous improvement
About You
We are seeking an experienced Director of Sales or senior commercial leader from a large, conference-led hotel environment.
You will demonstrate:
* Proven success in driving significant MICE and group revenue
* Experience within large-scale conference hotels (500+ bedrooms preferred)
* Strong leadership and team development capability
* Excellent negotiation and account management skills
* Strategic thinking combined with hands-on delivery
* Experience managing structured sales systems and CRM platforms
* Background within a recognised branded hotel environment
What’s In It For You?
* Competitive salary
* Annual bonus scheme
* Global employee hotel discounts
* Structured learning and development programmes
* Friends & Family rates
* Pension scheme
* Genuine career progression opportunities within a leading international brand
* Supportive and collaborative working environment
If you are a dynamic commercial leader ready to take ownership of a flagship, conference-led London hotel, we would love to hear from you.
Candidates must have the right to work in the UK.