WHO WE ARE:
At CloserStill, we strive to deliver the best. We’re on a mission to be the most dynamic B2B events and communities business in every market we serve, bringing people together to learn, connect and grow.
Operating across five regions, we power over 200 market-leading events, publications and brands across Business Technologies, Healthcare, Learning, HR & Education, and Future Transport & Infrastructure.
But what truly sets us apart is our people.
Our teams are diverse, driven, and united by a shared commitment to excellence. Rooted in our core values of ownership, empathy, teamwork, integrity, and determination, we empower every employee to grow, shape their own path and make a meaningful impact.
Joining CloserStill means being part of something bigger - not just building events, but creating opportunities, connections, and lasting value for the communities we serve.
JOB PURPOSE:
As Marketing Manager, you’ll play a key role in developing and delivering the marketing strategy for a portfolio of leading trade exhibitions and publications. You’ll work with the Marketing Executive(s) to deliver great campaigns and develop great relationships with both internal and external stakeholders to ensure we maximise attendance, engagement, ultimately deliver brilliant events. You’ll be confident in managing the various marketing demands across several products (exhibitions/conferences/magazines) utilising a structured and logical process and your communication skills and attention to detail will be second-to-none.
MAIN RESPONSIBILITIES :
* To develop and implement effective marketing plans for a portfolio of events and magazines
* Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging. Directing the messaging and finessing the audience proposition - good communication and writing skills are imperative
* Take responsibility for leading and developing team members, setting objectives and managing performance
* Effectively manage marketing budgets
* Develop key relationships and partnerships with industry and sector media
* Lead the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results
* Report and analyse pre-reg and attendee data
* Manage the creative/design process for marketing material – ensuring all comms are on-message
* Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention
* Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
KEY DUTIES:
* Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns. Proof-reading and signing off all comms.
* Campaign management: Planning, development, execution, and tracking of marketing initiatives across multiple platforms.
* Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development.
* Leadership: Develop team members, coach and support, managing and improving performance
* Collaboration: Working closely with cross-functional teams, including sales, operations, and design – building strong relationships and influencing upwards.
Event support: Lead on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials and social media content, building client relationships etc.
KEY SKILLS:
* Strong team leaderships skills – coaching mindset
* Excellent written and verbal communication skills.
* Strong organizational and time management abilities
* Excellent attention to detail
* Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc.
* Excellent understanding of digital marketing principles and platforms, including Google Analytics.
* Analytical mindset with the ability to interpret data and derive actionable insights.
* Creative thinking and problem-solving skills.
* Ability to work effectively at pace on multiple projects.
* Flexibility and adaptability to changing priorities and deadlines.
CloserStill Media reserves the right to request a DBS or credit check should the role require it.
DIVERSITY AND INCLUSION:
CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.
We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.
We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at hr@closerstillmedia.com .