Location: Aintree, Liverpool (must be willing to work at oir head office for 3 days a week)
Do you want to be a part of an established top 5 UK beauty company, providing affordable quality cosmetics for over 30 years?
We are looking for a passionate Digital Marketing Executive, based at our Liverpool, Aintree office. You'll be a real team player and able to manage your own workload. We have big launch plans for 2025 and with our digital channels playing a huge part in our communications strategy we're looking for a self-starter who will live and breathe our brand, owning and helping to grow our online presence through our owned, earned and retailer channels.
As a digital marketing executive you will be given freedom and full reign to make your mark, being actively involved in creation of content, paid media management, email comms, retailer support, design & reporting. We are a small close-knit team, with an ambitious and fast-paced culture, looking for a commercially minded individual to join us on our exciting journey, bringing fresh and creative thinking.
The role and responsibilities:
Full management of Collection Cosmetics digital channels:
* Regular website updates, including optimised product uploads and activating promotions in line with sales plan
* Creation of product descriptions, website banners and any required online assets
* Management of email platform to deliver timely email communications, driving growth and conversion of database
* Work closely with social team to ensure NPD and communication activity aligns across all platforms
Manage digital media strategy:
* Work closely with our agency partners to deliver our annual paid media strategy
* Plan, create and supply optimised video and written content to deadline, driving awareness, traffic and conversion across our media channels
* Reporting monthly on all digital results to monitor and optimise performance of traffic, conversion & search ranking
Build and manage relationship with our key retailer partner:
* Act as key contact for our retailers and national account managers, ensuring all assets are provided and requests adhered to in a timely manner
* Brief design teams for relevant store POS or digital content, managing annual POS calendar
Creative eye for content and campaign ideation:
* Working with team to brief, plan and attend photoshoots.
* Creative thinking: involvement in brainstorms and generating new and exciting ideas for products, campaigns and content. Staying up-to-date with any industry launches, news or audience insights and trends to share with team.
About you:
* Driven, hard-working, and ability to manage own workload with support from Marketing Manager
* Strong written skills & knowledge of photo/video editing software (essential)
* Full understanding of paid media landscape (essential)
* Working knowledge of email, website platforms and SEO (mailchimp & Shopify experience desirable)
* At least 2 years experience in a similar role (desirable)
The package:
Competitive Salary – based on experience
25 days holiday plus bank holidays
Flexi-time with early finish Fridays
Hybrid working – 3 days in office
On-site parking