Job Description
Data Analyst (WooCommerce & Klaviyo) – Inside IR35
Location: Reigate (Office-based)Day Rate: £400–£475 per day (Inside IR35)Contract Length: 6 MonthsStart Date: FebruaryWorking Arrangement: Fully Onsite
The Company
We’re working with a well-established FMCG organisation within the premium pet-nutrition sector. The business operates multiple WooCommerce websites and is investing heavily in growing their direct-to-consumer (D2C) offering. With a strong reputation, a loyal customer base and significant marketing investment, they are now looking for a Data Analyst who can help accelerate growth and strengthen customer retention.
The Role
As the Data Analyst, you will play a key role in driving insight, retention strategy and reporting across the company’s D2C e-commerce channels. Working closely with Marketing and Operations leadership, this role will focus heavily on customer behaviour, lifecycle marketing and Klaviyo performance.
This is an excellent opportunity for someone who enjoys blending analytics with CRM optimisation and wants to add real commercial value.
Key Responsibilities
* Analyse WooCommerce, ERP (Encore) and customer data to identify trends in retention, repeat orders and overall performance.
* Build dashboards and reports to support decision-making across Marketing and Operations.
* Develop, optimise and maintain Klaviyo flows including replenishment, win-back, lapsed, VIP and onboarding journeys.
* Improve customer segmentation and lifecycle targeting to increase CLV and order frequency.
* Support the business in growing D2C revenue from 5% towards a 20% target over the next 3 years.
* Extract, clean and manipulate high-volume data from ERP and e-commerce platforms.
* Provide actionable insight that influences discounting, retention strategy and trading performance.
Skills & Experience
Essential
* Strong data analysis background (Excel essential, SQL beneficial).
* Hands-on Klaviyo experience: flows, segmentation, testing, predictive analytics.
* Experience with WooCommerce data and customer journey insights.
* Ability to turn complex data into clear, commercial recommendations.
* Comfortable working onsite in a fast-paced environment.
Desirable
* Background in FMCG, D2C or repeat-purchase environments.
* Knowledge of ERP systems (Encore ideal but not essential).
* Experience analysing 4–6 week replenishment cycles or subscription-style customer behaviour.
What’s in it for you?
* High-impact role with genuine ownership of retention and CRM performance.
* Opportunity to shape and influence a growing D2C channel.
* Work closely with senior leadership in an agile and collaborative environment.
Interested?
Send your CV to, or drop me a message on LinkedIn and we’ll arrange a catch up.