Job Description
Role : Group Brand Manager York
Salary : 50K- 60k per annum DOE
Elevation Recruitment are collaborating with a leading company in the heart of York.
As Group Brand Manager, you will be the custodian of the brand across Europe being responsible for defining, articulating, and activating our brand strategy across both B2B and B2C audiences. You will strengthen our clients position as the trusted parent and endorser brand to our network of local clients, helping practices attract and retain both clients and talented veterinary professionals.
Historically focused on a B2B audience, the brand is evolving to also engage directly with B2C customers creating emotional connection, awareness, and preference that ultimately supports growth. This evolution will require creative brand articulation, clear architecture between the group and local practice brands, and inspiring activation across multiple touchpoints including digital, social, in-practice experience, PR, and corporate communication.
You will collaborate closely with the People Team, Operations, and country Marketing and Communication teams (with dotted-line reporting to you) to ensure brand consistency, engagement, and impact across markets.
Responsibilities :
Brand Strategy
1. Refine and define brand positioning and narrative ...