Overview
Are you ambitious with a thirst for knowledge and consistently striving to find ways to improve whatever you set your mind to? Are you obsessed with latest trends, news and current affairs - and let’s be honest, are you pretty competitive too?
If you thrive in a fast-paced, goals-driven environment and really care about achieving great results for yourself and clients, you could be a great fit for our current role of Digital PR Lead.
Role
The Digital PR Lead is responsible for the success of their client campaigns and will report directly into the Head of Digital PR - also supported closely by the SEO, Design, Data & Development teams.
This role demands a unique blend of SEO link building and digital PR expertise and will be responsible for building high quality, niche and relevant links that really power the SEO performance for our clients.
This role requires you to have at least 2-3+ years previous Digital PR experience in either an agency or in-house role and would suit someone looking for their next career challenge which has a strong SEO bias. If you genuinely get a buzz from building links, seeing your input measurably impact a client’s website and you have creative flair - this could be the perfect role for you.
Qualifications
* A strong Digital PR Background - with results that roll off your tongue and put the proof in the pudding.
* SEO knowledge - you possess a broad understanding of the principles of SEO but have a deep understanding of the impact of links on a campaign.
* Are you obsessed with link metrics - you can constructively demonstrate what constitutes a good quality link.
* Can confidently plan, produce and execute data-driven content to help drive campaign performance and earned links.
* A creative thinker with the ability to understand what makes a great idea, whilst being able to confidently communicate this to a client.
* Experience and understanding of how to communicate, pitch to and build/nurture relationships with journalists, influencers and bloggers.
* Finds it second nature to jump on the phone to a journalist and keen to build relationships and grow your contact book.
* Finds it easy to navigate Google Analytics and pull out performance data relevant to your campaign and communicate the success metrics to your client.
* Experience of using media databases plus the ability to demonstrate how to build a multi-tiered outreach approach which includes finding niche relevant links by mining Google.
* Comfortable delegating and managing tasks of junior team members.
* Keen to contribute to pitches and new business meetings, or business development opportunities with current clients.
* Sound working knowledge of digital marketing tools and media databases such as Buzzsumo, Ahrefs, Majestic, Gorkana & SemRush.
* Can confidently harvest content ideas/hooks from sites such as Reddit and Quora.
* Proficient in MS Word, Excel and Google Sheets/Docs.
* Has a natural ability to find stories and build top-lines within big data/api sets via sources such as data.gov.uk, Statista & Wikipedia.
* Self-motivated, possess a competitive edge and comfortable working within an extremely supportive team or independently.
Beneficial skills and experience
* Educated to degree level.
* Fast typing speed.
* Agency background but not essential.
This role will include flexible working, a mix of WFH and office based (post Covid-19 lockdown).
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