Media Effectiveness Consultant (Marketing Mix Modelling) - Media Agency
Join a leading media agency as a Consultant specializing in Marketing Mix Modelling (MMM). You will play a key role in optimizing client investments through innovative effectiveness strategies.
Location: London, UK
Role Overview:
As a Media Effectiveness Consultant, you will lead MMM projects, develop strategic insights, and advise clients on marketing effectiveness, focusing on a major entertainment/broadcaster brand known for innovation.
Key Responsibilities:
1. Client & Project Leadership: Manage MMM projects from start to finish, build and maintain client relationships, and ensure analytics deliver impactful business results.
2. Analytical Expertise: Oversee analytical projects, lead teams of Analysts and Senior Analysts, and provide transformative insights to redefine marketing strategies.
3. Strategic Advisory: Translate complex data into actionable marketing recommendations, establishing yourself as a trusted advisor.
Clients & Commercials:
1. Client Relationship Management: Engage actively with clients, exceed expectations, and nurture key stakeholder relationships.
2. Business Development: Identify opportunities for new business and enhance the agency’s reputation in analytics and client service.
Talent & Culture:
1. Leadership & Development: Mentor team members, foster a culture of high performance, and promote continuous learning and excellence.
Future Growth & Product:
1. Innovation: Contribute to developing new analytical solutions and collaborate with teams to enhance service offerings.
Technical Capabilities:
1. Technical Skills: Proficiency in R, SQL, Python, Excel, and PowerPoint to craft insights and presentations.
2. Quality Assurance: Ensure analytical outputs meet high standards of accuracy and relevance tailored to client needs.
Step into a challenging and rewarding role that drives marketing excellence and career growth. Apply your expertise in MMM and client engagement to propel your career and benefit our clients.
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