Location: Lisburn Contract Type: Permanent Job Description At Xperience, we unlock the full potential of businesses with digital solutions built for you and with you. Our industry experts get to know our clients business inside-out, exploring processes, pain points and people, to build tailored technology across Cloud & IT Services, Cyber Security, CRM and ERP. With solutions designed around our clients operations, they get the freedom to be more productive and focus on whats important for their business without getting side tracked by the admin. At Xperience, we create digital solutions with the power to improve and protect businesses, both now and in the future. The Role: The Product Marketing Manager is a specialist role responsible for ensuring Xperiences growing product portfolio is successfully positioned, launched, and understood in the market. This role bridges a critical gap between the Product function and Marketing, accelerating time-to-market, improving go-to-market readiness, and ensuring product innovations translate into commercial growth. As Xperience expands into new products, IP, and AI-driven solutions, this role provides the strategic focus and expertise required to develop compelling value propositions, launch campaigns, internal enablement materials, and product collateral aligned to commercial goals. You will work in close partnership with the Chief Product Officer, Growth Marketing, Customer Communications, Sales, and Customer Success to ensure consistency, clarity, and effectiveness in how Xperience brings new offerings to market. Success in this role means accelerating time-to-market for new products through well-executed launches, establishing strong and consistent product positioning that differentiates Xperience in the market, and delivering high-quality collateral that supports both acquisition and customer growth. It also involves equipping Sales and Customer Success with effective enablement materials, driving greater customer adoption and cross-sell/upsell performance, and strengthening alignment and operational efficiency between Product and Marketing teams. This is a hybrid role with occasional UK travel. Job Responsibilities Go - to - Market Strategy & Product Launches Lead and execute go-to-market (GTM) plans for new product launches across all solution areas. Ensure all launches are aligned with commercial priorities, customer needs, and market opportunities. Manage cross-functional launch processes; define launch objectives, messaging frameworks, timelines, channels, and measurement criteria. Product Positioning & Messaging Develop and maintain clear, differentiated value propositions for each product line. Partner with the Product team to translate technical capabilities into compelling market-facing narratives. Develop internal enablement materials to support Sales and Customer Success teams with tools they need to accelerate adoption, cross-sell, and upsell conversations. Create high-quality product brochures, datasheets, sales guides, solution briefs, user-friendly product documentation, and thought-leadership content Cross-Functional Collaboration Act as key liaison between Product and Marketing to ensure alignment on positioning, messaging, and launch timing. Collaborate with Growth Marketing on launch amplification, campaign integration, and digital optimisation. Work with Customer Communications to ensure customers are informed and excited about product updates and enhancements. Your Benefits Private Medical Insurance on completion of probationary period for you, with option to add spouse and children and reduced cost* Salary Sacrifice Pension Scheme, 5% ER, 3% EE contributions Death in Service Benefit x 3-time base salary from commencement of employment Generous 30-Day Annual Holiday Entitlement (Jan-Dec) 8 Public Holidays Additional Guaranteed Birthday Leave- 1 Day Volunteering Day per year to support an Xperience chosen charity, or a charity of your choice Enhanced Sick Pay on completion of probationary period Bereavement Leave Policy Enhanced Parental Leave Policy Wellbeing Benefits (Mental Health Support, Flu Vaccinations etc) Long Service Awards commencing from 1 years service Monthly/ Annual Recognition Awards 36.25 hours working week Hybrid Working* Salary Sacrifice Cycle to Work Scheme* Salary Sacrifice EV Scheme coming soon* Employee Referral Bonus of £1500 per hire Discounted IT Purchase Scheme Company Funded Social Events Easily accessible and free car parking* Xperience is an equal opportunities employer. Experience Required Skills & Experience Essential Demonstrated experience in Product Marketing, ideally in a SaaS, technology, or B2B environment. Strong ability to translate complex technical information into clear, compelling messaging. Experience building or managing go-to-market plans for product launches. Excellent communication, copywriting, and content production capabilities. Strong stakeholder management and cross-functional collaboration skills. Analytical mindset with the ability to interpret insights, trends, and performance data to inform decisions. Desirable Experience working with CRM, ERP, AI-driven tools or Cyber Security solutions. Experience in fast-paced organisations with multiple concurrent product releases. Understanding of sales processes and sales enablement best practices.