Posted: 25 May
The role
My client is looking for a PPC Specialist to join their team in either the London, St Albans or Cheltenham office. This is a pivotal role, leading our PPC (Google Ads and Paid Social) team, so youll need several years of experience.
Responsibilities
- Build, execute, and manage PPC campaigns across Google Ads and various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter
- Perform thorough keyword research, ad grouping, and audience targeting to optimise campaign reach and effectiveness
- Monitor and adjust bids, budgets, and campaign settings to ensure maximum ROI and adherence to budget constraints
- Analyse campaign performance data, generate detailed reports, and provide actionable insights
- Collaborate with cross-functional teams to integrate PPC campaigns with overall client marketing strategies
- Stay current with PPC and paid social trends, tools, and best practices to continuously refine and enhance campaign strategies
- Implement A/B testing to compare different campaign strategies and improve overall results
- Participating in client meetings to present campaign results, discuss strategies, and gather feedback
Youll be
