About Sen Yoga Ltd
Sen Yoga is a London‑based wellbeing brand delivering yoga and meditation classes, workshops and retreats, with a growing content and community presence.
The role
* Own the communications strategy: brand narrative, media relations, press materials and pitch outreach.
* Lead Chinese social media across RED (Xiaohongshu), WeChat (Official Account/WeCom), Weibo, Bilibili and Douyin—content calendar, short‑form video scripts, posting, moderation and community growth.
* Plan and deliver creator/KOL and brand partnerships to drive reach and acquisition.
* Amplify launches, workshops, retreats and pop‑ups with integrated campaigns.
* Monitor performance (reach, engagement, retention, leads/ROI), report insights and continuously optimise.
* Collaborate closely with Design and Programmes to ensure a consistent brand voice and visual identity.
* Deliver bilingual campaigns for launches, workshops, retreats and pop‑ups; ensure localisation quality and cultural fit.
About you
* Demonstrable experience in social media within lifestyle/wellbeing or adjacent sectors.
* Fluent Mandarin Chinese (written & spoken) and strong English; confident writing copy in both languages.
* Hands‑on PR and social experience in lifestyle/wellbeing or adjacent sectors; comfortable pitching to Chinese media/KOLs.
* Culturally astute, community‑minded and metric‑driven.
* A genuine interest in wellbeing, yoga and community‑led brands.
* Proficient with platform tools and analytics; basic mobile video capture/editing skills are a plus.
What we offer
A supportive, mission‑driven team, workplace pension, staff class access and ongoing professional development.
How to apply
Email your CV and 2–3 campaign examples/links to with the subject line "Social Media Manager – London". We review applications on a rolling basis.
Job Types: Full-time, Permanent
Pay: £33,400.00-£45,000.00 per year
Work Location: In person