Job overview
At Barts Health, communications isn’t just about messages — it’s about impact. This is your opportunity to shape stories that matter, connect with one of the most diverse communities in the country, and support the delivery of world-class care across our hospitals.
We’re looking for a creative and driven campaigns specialist to join our group communications team. You’ll play a key role in delivering insight-led campaigns and corporate communications that inform, engage and inspire our staff, patients and partners.
You’ll create compelling content across digital, social, media and internal channels — bringing ideas to life in ways that are inclusive, accessible and that drive positive behaviour change. Whether supporting major campaigns, telling powerful patient stories, or helping shape our corporate narrative, your work will make a visible difference.
This is a fast-paced, collaborative role. You’ll work closely with colleagues across the trust, contributing to a culture that is ambitious, supportive and always learning.
Our WeCare values shape everything we do — from how we care for patients to how we support each other. You’ll be part of a team that values compassion, inclusion and continuous improvement, where your ideas and development matter.
At Barts Health, you won’t just deliver campaigns — you’ll help shape the future of healthcare communications in one of the NHS’s largest and most ambitious trusts.
Main duties of the job
The campaigns specialist is a key member of the group communications team, responsible for supporting the delivery of high-quality, insight-led campaigns and corporate communications projects that help deliver the trust’s priorities.
The role is focused on implementing campaign plans, including creating, adapting and publishing content across a range of internal and external channels. The postholder must be skilled in producing engaging content in multiple formats — including digital, social, film, media and news — that connects with diverse audiences and reflects the trust’s tone and values.
Working closely with the senior campaigns manager and colleagues across the team, the postholder helps ensure campaign activity is well targeted, timely and consistent with wider communications priorities. The role involves day-to-day planning and delivery, responding flexibly to changing needs, and contributing to the evaluation of campaign reach and impact.
The campaigns specialist reports to the senior campaigns lead and supports delivery across a range of topics and projects.
*one campaigns specialist will be aligned to group support services (GSS), including providing cross-team cover during periods of absence. The other will be aligned to St Bartholomew’s Hospital, supporting local delivery of hospital communications plans (with a dotted reporting line to head of internal and hospital communications).
Working for our organisation
Barts Health is one of the largest NHS trusts in the country, and one of Britain’s leading healthcare providers.
The Barts Health group of NHS hospitals is entering an exciting new era on our improvement journey to becoming an outstanding organisation with a world-class clinical reputation. Having lifted ourselves out of special measures, we now have the impetus and breathing space to chart a fresh course in which we are continually striving to improve all our services for patients.
Our vision is to be a high-performing group of NHS hospitals, renowned for excellence and innovation, and providing safe and compassionate care to our patients in east London and beyond. That means being a provider of excellent patient safety, known for delivering consistently high standards of harm-free care and always caring for patients in the right place at the right time. It also means being an outstanding place to work, in which our WeCare values and behaviours are visible to all and guide us in how we work together.
We strive to live by our WeCare values and are committed to promoting inclusion, where every staff member has a sense of belonging. We value our differences and fully advocate, cultivate and support an inclusive working environment.
Detailed job description and main responsibilities
The full job description provides an overview of the key tasks and responsibilities of the role, and the person specification outlines the qualifications, skills, experience, and knowledge required. For both documents, please view the attachment/s below.
Person specification
Qualifications
Essential criteria
1. •Degree or equivalent experience in a related discipline
Desirable criteria
2. •Evidence of continued professional development and national best practice within the communications sector
3. •CIPR accredited
Experience
Essential criteria
4. •Experience of supporting the delivery of communications campaigns or projects, ideally in a large or complex organisation
5. •Proven ability to create high-quality, engaging content across a range of formats and channels, including digital, social media, film and news
6. •Experience of publishing content using digital tools or content management systems, with attention to quality, accessibility and tone of voice
7. •Experience of tailoring messages for different audiences and channels to maximise impact and reach
8. •Demonstrable ability to plan and manage day-to-day communications activity, working to deadlines and adapting to changing priorities
9. •Experience of working collaboratively with colleagues across teams or departments to support shared goals
10. •Experience of monitoring communications activity and contributing to evaluation or reporting
11. •Experience of managing a shared inbox or enquiry system, delivering a professional and responsive service
Desirable criteria
12. Experience working within the NHS and/or charity sectors
13. Experience of a major incident or significant major incident preparation in a complex environment
Skills
Essential criteria
14. •Strong writing and editing skills, with the ability to create engaging, accurate content for a range of formats including news, media, digital and social media
15. •Confident in producing engaging and accessible content for multiple channels
16. •Good organisational and time management skills, with the ability to manage day-to-day communications activity and meet deadlines
17. •Ability to adapt messaging for different audiences and platforms, maintaining consistency of tone and quality
18. •Strong interpersonal skills, with the ability to work collaboratively across teams and respond flexibly to priorities
19. •Capable of using content management systems, social media tools and basic design or video editing platforms
20. •Able to contribute creative ideas and apply sound judgement when shaping content or messaging
21. •Comfortable working on multiple projects simultaneously and supporting reactive communications needs
22. •Awareness of how to monitor campaign performance and contribute to evaluation
23. Professional, proactive and able to represent the communications team in dealings with colleagues and stakeholders
Desirable criteria
24. Design, film and desktop publishing software eg Canva, Illustrator, Photoshop
Knowledge
Essential criteria
25. •Understanding of how to create and adapt content to engage different audiences across channels
26. •Awareness of internal and external communications principles and how they support organisational goals
27. •Familiarity with digital communications tools and social media platforms
28. •Awareness of accessibility, inclusion and tone of voice considerations in communications
29. •Understanding of confidentiality and data protection requirements in public sector communications
30. Basic awareness of how large organisations like the NHS operate and communicate with staff, patients and the public
Desirable criteria
31. Brand management
32. Quantitative and qualitative research methodology
33. Delivery of major incident communications
**Visa Sponsorship Information**
Recent changes to UK immigration policy on the Health and Care Visa and Skilled Worker Visa could mean that this role is not eligible for sponsorship or that you may not meet the eligibility criteria.
Sponsorship can only be offered if this post and any individual offered employment meet all the Home Office’s requirements under the UK Skilled Worker visa scheme.
If you are applying from outside the UK or will require sponsorship, please mention this clearly in your application.
To be eligible for sponsorship, the following conditions must be met:
34. Eligible role: The position must be on the UK Skilled Worker visa list. You can check your eligibility here: -.
35. Salary threshold: The role must meet the minimum salary set by the Home Office. Please note that for roles employed under Agenda for Change Terms and Conditions, the High-Cost Area Supplement (HCAS) is not included when calculating the basic salary for the purposes of sponsorship.
36. Skill level: The role must meet the minimum skill requirement of RQF Level 6 or above (graduate level).
37. English language: Applicants must demonstrate English proficiency at CEFR level B2 or higher.
38. Other criteria: Applicants must meet all other criteria as set out by the UK Visas and Immigration (UKVI)