Technology Business Development Manager – Be the First to Shape Apella's Growth
This is more than a sales role; it's a chance to build something extraordinary.
Apella is the newly rebranded face of MeetMatch B.V., a proven, internationally patented AI-powered event networking platform trusted by global giants like Informa, European Commission, Bristol Myers Squibb and DHL. After more than a decade of success, the company has been acquired by ABM Alliance and re-launched with bold ambitions: to redefine how professionals connect at events and within communities.
Now we're looking for our first dedicated sales hire - a high-energy, consultative technology sales professional ready to seize a rare opportunity. This is your chance to shape the sales engine from the ground up, design the playbook, and lead deals that put Apella on the map as the market leader in event technology.
Why this role is different:
* You're not just another cog in a sales machine – you'll be building it.
* You'll sell a patented AI product that's already proven but still untapped in its full market potential.
* You'll work directly with senior leadership to influence not just sales strategy, but the growth trajectory of the company itself.
* Your success here will be highly visible, highly rewarded, and career-defining.
What you'll do:
* Drive new business by selling our AI-assisted event networking and community solutions to corporates, associations, and agencies.
* Build and nurture long-term relationships with C-level decision-makers and event directors.
* Identify new verticals, pitch tailored solutions, and close high-value deals.
* Shape sales processes, team structures, and strategy during this pivotal rebrand.
* Represent Apella at industry events and act as a visible champion of our technology.
What we're looking for:
* 3+ years in B2B SaaS or event technology sales with a track record of smashing targets.
* A consultative approach with the ability to close six-figure deals.
* Strong understanding of event tech, networking, or AI-driven platforms.
* A confident communicator who thrives in entrepreneurial, fast-moving environments.
* Money-motivated, ambitious, and excited to leave a lasting legacy.
Package:
* £45,000 – £50,000 base (DOE)
* Year 1 OTE: £100,000 (uncapped), scaling to £150,000+ in Year 2
* Uncapped commission & performance bonuses
* Company laptop, pension scheme, sick pay policy
* Regular team socials, summer & Christmas parties
* Clear pathway for career progression as Apella scales
Job Type: Full-time
Pay: £45,500.00-£50,000.00 per year
Benefits:
* Additional leave
* Company pension
* Employee discount
* Referral programme
* Sick pay
Ability to commute/relocate:
* Bristol, BS1 6PE: reliably commute or plan to relocate before starting work (required)
Experience:
* B2B SaaS or event technology sales: 3 years (required)
Work authorisation:
* United Kingdom (required)
Location:
* Bristol, BS1 6PE (preferred)
Work Location: In person