Content Planning and Creation
* Plan, shoot, edit, and post scroll‑stopping content that brings our brand platforms to life on TikTok and Instagram - from quick, reactive moments to more crafted, high‑production shoots.
* Write captions, copy, and scripts that nail our tone and make content work harder.
* Design graphics, memes, motion assets and templates that bring each brand's expression to life.
* Collaborate with internal teams on campaigns - responding to briefs from ideation and storyboarding through to execution and post‑production.
* Build and manage social content calendars, balancing planned campaigns, launches and reactive moments.
Community Management
* Help shape distinctive brand voice on social platforms.
* Monitor and engage with comments, DMs, and mentions.
* Proactively comment on relevant posts, trends, and creators that put us at the centre of trending conversations.
Cultural Relevance & Brand Buzz
* Stay plugged into social and cultural trends and share them with the team.
* Pitch reactive ideas daily and execute at speed.
* Help identify and engage with creators, events, and partners for brand seeding.
* Assist in packing, planning, and delivering product drops or collabs.
Brand Building on LinkedIn
* Help us bring our scaled challenger story to life on LinkedIn with visuals and motion that's consistent, creative, and unmistakably ours.
* Bring fresh ideas on how to stand out in a sea of corporate LinkedIn noise.
Measurement & reporting
* Track and evaluate social performance and use insights to optimise strategy, content, and engagement.
* Make paid media recommendations to make high performing content go further.
* Share regular trend and performance updates with the wider team.
We're looking for a hands‑on, socially fluent creative who's ready to make some serious noise online as part of a 12‑month fixed term contract opportunity.
You’ll be creating content and building communities for two cult snack brands – PROPER and Eat Real. Bringing their brand platforms to life with personality, flavour and cultural edge across TikTok and Instagram.
The Person
* You're all over social – you think in memes, always saving, scrolling and spotting what's next.
* You love food, with a passion for cooking, eating out, and snacking.
* You’ll have your finger‑on‑the‑pulse, from emerging trends and creators to what’s happening in food, fashion, beauty and culture.
* You’ll be passionate about building communities and the power of social to drive disproportionate share of voice and brand love.
* Fluent across Instagram and TikTok, with an instinct for what lands (and what doesn’t) on each.
* Emotionally intelligent, you get tone, timing and when to jump on a trend (or kill it).
* Full of ideas, unafraid to experiment, with a sharp eye for design and aesthetics – equally happy switching from polished to more native content whilst maintaining a distinctive sense of style.
* Able to flex between brands and platforms, adapting voice, tone and style as needed.
* Proven experience creating and managing social content, ideally for lifestyle, food, fashion or beauty brands.
* Hands‑on creator – confident shooting, editing and publishing.
* Deep understanding of platforms, audiences, and short‑form content formats and storytelling techniques that resonate with Gen Z and Millennial consumers.
* Skilled in short‑form content tools like CapCut, Adobe Suite, and Canva.
* Strong eye for design and aesthetics – understanding how to make content that feels stylised, current and unmistakably on‑brand.
* Strong copywriter – you have a way with words, bringing brand personalities to life through copy that's distinctive, engaging and full of character.
* Strategic thinker who can balance big‑picture brand building with fast, reactive moments.
* Self‑starter, proactive and comfortable taking ownership of our brand's social presence.
PROPER SNACKS is the home of PROPER and Eat Real. The UK's fastest‑growing major snacks company. We’re a diverse team of builders, thinkers, creators and makers – based in London and Nuneaton and serving snackers across Europe. Our brilliant team are united by an insatiable curiosity and driven by an entrepreneurial spirit. At PROPER SNACKS, we don't sit still. We scale fast, dream big and back our people to make stuff happen. Our values keep us grounded: Be builder. Dream bigger. Seriously fun.
Whether you’re joining us in London – where the brands are built, and big ideas take flight. Or in Nuneaton where magic happens in our factory and every bag gets made – you’ll be part of a team shaking up the snacking world. Get a flavour of what life is like at PROPER SNACKS here.
LDN – Drummond Street – London – NW1 3HP | NUN – Townsend Dr – Nuneaton – CV11 6TJ
Our Approach:
PROPER and Eat Real is an equal opportunities employer and we do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.
Please let us know if there is anything we can do to accommodate you to participate fully in the recruitment or interview process.
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