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Location: UK hybrid – mix of working from client site (varied locations), remote working plus some travel to company offices as and when required.
* Competitive compensation package – salary plus commission & bonus scheme
* Provision for reasonable business expenses
Introduction to General Sports Worldwide
General Sports Worldwide is a globally operating, full-service sports marketing and management agency, headquartered in Michigan, USA. GSW works with some of the biggest rights holders and athletes in the most visible and financially lucrative leagues in the world. While US-headquartered, GSW also has a particularly strong presence within the UK, with bases in London and Manchester, as well as in Saudi Arabia with a Riyadh office. In addition, GSW also owns and operates its own baseball league in the US.
GSW’s breadth of services can be split into four main areas:
* Rightsholder commercial consulting
* Mergers and acquisitions
* Executive search
Through these services, GSW operates across a range of sports, including football, American
football, baseball, basketball, cricket, boxing and athletics.
Introduction to the role
GSW is looking to recruit a Senior Partnership Sales Manager to support the organisation’s rightsholder commercial consulting team, as part of their European operation, led by CEO Sam Rush.
The commercial consulting team supports sports organisations and venues to drive greater commercial revenues and efficiencies within their organisations, specifically across partnerships, ticketing, memberships and hospitality. This role will be focused on the acquisition of new partners for GSW’s clients at a pivotal time in our growth. You will be responsible for supporting sales strategy development, as well as identifying and recruiting new partners for our clients. You will work as part of a partnership sales team and in close collaboration with the commercial operations team.
The GSW leadership team have owned and operated some of the biggest sports agencies, teams and franchises in world sport. Our wider team also has significant experience, totalling more than 100 years in the sports industry across rights holders such as Manchester United FC, Nottingham Forest FC, Leeds United FC, Wolverhampton Wanderers FC, Essex Cricket, the London Stadium, New York Mets, DetroitPistons, Pittsburgh Pirates and Atlanta Hawks.
Main duties and responsibilities
* Meet and exceed partnership sales targets
* Business identification, lead generation and outreach to help drive partnerships sales on behalf of GSW’s clients
* Help to create compelling presentations to partners, representing GSW’s clients in a way that aligns to their brand values
* Manage and participate in partner contract negotiations; leading on or assisting in closing partner agreements
* Maintain a constant strong pipeline of prospects, forecasting for continuous deal delivery
* Develop and maintain strong relationships of trust and respect with GSW’s clients and other key stakeholders (both internal & external)
Knowledge & experience required
* Proven track record of representing rightsholders to deliver material revenue growth
* 5+ years' experience in sports sponsorship
* Excellent understanding of how to create sponsorship agreements and effective partnership programmes that deliver value
* Sound knowledge of the national and regional/local sports landscape
* Broad commercial acumen
* Experience in a rightsholder environment (desirable)
* Strong presentation skills to articulate client story and partnership opportunity to prospects
* Creative approach to sales and persistent determination through the sales cycle
* High-level skills in all aspects of sales prospecting and contract negotiations
* Competent in CRM tools
* Competent in MS packages including Word, Excel, PowerPoint and Outlook
Person specification
* Excellent communication skills, both oral and written
* A team-player with a can-do attitude
* Ability to work from own initiative and take the lead on high-value projects
* Flexible approach to work; comfortable working in a fast-paced environment and willing to work outside normal office hours when occasionally required
* Excellent planning & organisation skills with the ability to manage multiple projects simultaneously
This job description is not intended to be regarded as inclusive or exhaustive and is subject to change.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Sales and Business Development
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