If you’re a motivated professional with the hunger to drive growth and make an impact in a successful vertical software business, we want to hear from you. We are pleased to announce the opportunity to join the Gaina team as Business Development Manager.
About Us
Gaina specialises in delivering advanced software solutions tailored for the Drinks Wholesale and FMCG sectors in the UK and Ireland. Following recent expansion, we now also cater to large-scale retailers in North America through our '4R' demand planning and inventory optimisation solutions. Our team is passionate about solving real operational challenges using smart technology.
Over the years, we have established ourselves as trusted partners for leading brands by providing software and services alongside an in-depth understanding of market complexities and opportunities. Our mission is to enhance operational efficiency and profitability for all our clients.
We're a high-growth vertical software company with proven market traction. You'll work directly with the Managing Director to build our growth engine from the ground up - this is a genuine opportunity to make your mark and accelerate your career in a fast-moving environment.
You’ll enjoy excellent benefits including:
* Competitive base salary plus a market-leading discretionary bonus
* 35 days holiday, plus your birthday off, with flexible public holidays
* Brand new, state-of-the-art offices at Custom House Square, Belfast
* Hybrid working model (2 days in office) to support flexibility and wellbeing
* Comprehensive onboarding with direct access to MD and leadership team
* Access to training resources and career development opportunities
The Role
As our Business Development Manager, you'll own top-of-funnel lead generation through both outbound prospecting (60-70% of your time) and inbound optimisation (30-40%). You'll work directly with the Managing Director who sets strategy – you execute and drive results.
This is an execution-focused role
You’ll receive strategic direction and target ICPs, then independently build campaigns, make the calls, send the emails, and book the meetings. You’ll also optimise our inbound systems (website, email nurtures, LinkedIn content) to improve conversion. Your Primary KPI will be qualified sales opportunities per month.
What You’ll Do
* Build targeted prospect lists aligned to our Ideal Customer Profile (ICP)
* Execute multi-touch outbound campaigns (calls, emails, LinkedIn)
* Qualify inbound and outbound leads using BANT framework
* Book qualified meetings for senior sales team
* Manage your pipeline in Salesforce from first touch to handoff
* Optimise website for lead conversion (CTAs, forms, messaging)
* Build and maintain email nurture sequences
* Create and post regular LinkedIn content (company + personal)
* Ensure leads are captured and followed up properly
Reporting & Iteration
* Track all activity and results in CRM
* Test and iterate on messaging, targeting, and channels
Who You Are
* 3-5 years in Sales Development / Business Development, inside sales, or growth roles (B2B preferred)
* Proven track record of hitting/exceeding outbound targets
* Comfortable on the phone – not afraid of rejection or high activity
* Working knowledge of sales tools (CRM, Sales Navigator, email automation)
* Can take strategic direction and independently execute
* Self-starter mentality – takes initiative on the 'how' when given the 'what'
* Strong written and verbal communication
* Organised, metrics-driven, competitive mindset
* Right to work in UK
Bonus Points
* B2B SaaS or vertical software experience
* Experience building inbound systems (email nurture, website optimisation, content)
* Familiarity with drinks wholesale, FMCG, or retail sectors
Reporting
You’ll report directly to the Managing Director. This is a hands‑on partnership – you'll have weekly check‑ins for strategic direction, while owning day‑to‑day execution independently.
If you're a proven executor who's hungry to build pipeline and grow your career in a high‑growth software business, we want to hear from you. Please submit your CV via the online application process.
Gaina reserves the right to enhance the criteria as necessary to facilitate the shortlisting process
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