Marketing Manager (The SSE Arena, Belfast)
Join to apply for the Marketing Manager (The SSE Arena, Belfast) role at The SSE Arena, Belfast.
This is an exciting opportunity to be part of a busy marketing, communication and design team that drives the marketing and communications for some of Northern Ireland’s best‑known brands across sport, entertainment and education. With a primary focus on The SSE Arena brand, the postholder will have the opportunity to drive customer engagement, brand awareness and ticket sales through a variety of marketing campaigns and channels and will form part of a wider team that services the Odyssey complex, including Belfast Giants, W5 and W5 LIFE.
Responsibilities
* Act as department lead and first point of contact for all ticketing announcements, pre‑sales and on‑sales for events at The SSE Arena, Belfast, working closely with the Marketing and Communications Executive for delivery.
* Line‑manage two Marketing and Communications Executives (the SSE Arena and Belfast Giants).
* Serve as the primary marketing contact for external event promoters, ensuring all campaigns are aligned with venue standards, timelines and strategic objectives.
* Work alongside the Communications Manager to oversee and execute all customer communications for the Arena, including pre‑event emails, marketing newsletters and other CRM activity, ensuring best practice and effective use of the venue’s email marketing platform.
* Manage the Click Dimensions email platform to ensure campaigns are tracked, optimised and fully utilised with personalisation and automation tools.
* Collaborate with the Experience team to translate customer feedback into actionable insights and continuous improvements, keeping all communications customer‑focused and aligned with audience needs.
* Collaborate with the Senior Marketing Manager to deliver the premium hospitality marketing strategy for The SSE Arena, Belfast and the Belfast Giants, helping to drive awareness and sales across VIP and corporate offerings.
* Take ownership of The SSE Arena, Belfast and Belfast Giants websites, ensuring content is accurate, engaging, SEO‑optimised and up‑to‑date.
* Oversee and execute the Arena’s organic and paid social media strategy, supporting the Marketing Executive in delivering engaging, on‑brand content across all channels.
* Provide event coverage across digital platforms, showcasing live event excitement, behind‑the‑scenes moments and in‑venue opportunities to enhance audience engagement and secondary spend.
* Analyse and report on marketing and ticketing data, providing insights into campaign performance, audience trends and opportunities for improvement.
* Collaborate with internal teams—including ticketing, hospitality, F&B, operations and commercial—to ensure marketing activity supports wider business and commercial goals.
* Work closely with the Senior Marketing Manager to manage elements of the venue marketing budget, ensuring activity is cost‑effective, data‑driven and delivers measurable ROI.
* Safeguard and develop The SSE Arena, Belfast’s brand identity, ensuring consistency across all platforms and touchpoints.
* Undertake administrative duties and other responsibilities as required by your Line Manager.
* Work collaboratively with other managers and marketing executives across the department, supporting shared priorities and filling resource gaps when necessary.
* Work flexible hours, including evenings and weekends, in line with the event schedule, promotional activity and on‑site coverage.
Selection Criteria
* A third‑level qualification in a relevant field (marketing, communications, PR, journalism, or business) with 3+ years’ experience in a marketing/communications role that includes campaign delivery.
* At least 1 year of experience managing or supervising staff.
* Proven experience developing and delivering effective marketing and communication strategies across multiple channels and audiences.
* Excellent writing, editing and proofreading skills, with meticulous attention to detail and tone.
* Experience measuring and reporting on campaign performance using tools such as Google Analytics, social media insights and media monitoring platforms.
* Strong organisational and time‑management skills, with the ability to prioritise and meet deadlines in a fast‑paced environment.
* Competence in managing and updating website content through a Content Management System (CMS).
* Expertise in the ever‑changing social media landscape and the ability to provide strategic input for marketing plans.
* A positive, hands‑on person who likes to work collaboratively.
* Excellent interpersonal and verbal communication skills, with the ability to represent the organisation confidently and professionally.
* Proficient in Microsoft Office, PowerPoint and Outlook.
* Flexible approach to working hours, including occasional evenings and weekends as required by the venue schedule.
£30,000‑£35,000 per annum, dependent on experience.
Benefits
* Free car parking.
* 33% discount in the W5 cafe, including coffee, and 10% discount in the W5 shop.
* Complimentary tickets to Belfast Giants and friends and family access to W5.
* Holidays commence at 31 days per year, rising to 34 days (pro‑rata for part‑time staff).
* Contributory pension scheme, life assurance and paid sickness benefit.
* A comprehensive health cash plan plus Winter Flu Vaccination Scheme.
* Salary Sacrifice including pensions, holiday and cycle‑to‑work schemes.
* Access to ongoing training and development opportunities.
(1) Some T&Cs and qualifying periods may apply.
Seniority level
* Mid‑Senior level
Employment type
* Full‑time
Job function
* Marketing and Sales
* Entertainment Providers
Referrals increase your chances of interviewing at The SSE Arena, Belfast by 2x.
#J-18808-Ljbffr