We are the ROI agency, a position we have proudly held true since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever‑complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a Return on Imagination and more integrated experiences that inspire Growth. Top‑line growth for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best‑in‑class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best‑in‑class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building relationships with some of the world’s most exciting start‑ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward‑thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
At Team H&M, we manage full‑funnel, cross‑channel planning, activation and digital strategic development for H&M’s Paid Social, Paid Search and Programmatic activity across 60 markets worldwide. Our team structure replicates a single‑client agency set‑up with three core functions: Strategy, Planning and Activation. We are based in four different offices: London, India, Australia and New York, with all client leadership and strategy governance sitting in the London office.
The Role:
The Regional Hubs deliver the Comms and Planning function within Team H&M. Split across London, New York and India, we service nine regions plus the Lifestyle Business Units, and our core function is to deliver best in class cross‑channel full‑funnel media planning and immaculate client servicing. In the London‑based EMEA Hub, each sub‑team (consisting of one Director, one Manager and one Senior Executive) will lead one to two regions and/or Lifestyle BUs.
Channel scope
* Paid Social: Meta, TikTok, Snapchat & Pinterest
* Programmatic: YouTube & Display (DV360)
* Paid Search: Google, Bing & Apple
Responsibilities
Client Responsibilities:
* Support your Paid Digital Director and Manager to plan H&M’s Big 4 Collection (Spring, Summer, Fall, Winter) and Guest Designer branding campaigns, feeding into deliverables such as RTBs, Media Plans and PCAs.
* Support your Paid Digital Manager to brief the Channel Specialist Teams to activate campaigns, and keep in close contact with them to understand how activity is performing once live.
* Regularly liaise with the Channel Specialist Teams to ensure that you are always up‑to‑date with the status of your region/BU’s always‑on Consideration and Conversion streams.
* Support your Paid Digital Director and Manager to plan bespoke T&L for your region and/or BU.
* Understand the fundamentals across Paid Search, Paid Social and Programmatic to field basic questions and requests.
* Build strong, trusted relationships with key day‑to‑day clients, and deliver immaculate client service.
* Support your Paid Digital Manager to respond to day‑to‑day client emails and prepare for client calls.
Qualifications
* Experience supporting across multi‑market paid media campaigns.
* Ability to collaborate effectively with Channel Specialists (Paid Search, Social, Programmatic).
* Strong coordination skills to track campaign performance and delivery.
* Solid understanding of core digital channels and confidence handling basic queries.
* Clear, concise communicator able to build trusted day‑to‑day client relationships.
* Highly organised and efficient, able to manage multiple workstreams in a fast‑paced environment.
Additional information
Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
* WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
* REFLECTION DAYS - Two additional days of paid leave to step away from your usual day‑to‑day work and create time to focus on your well‑being and self‑care.
* HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
* FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity, Adoption, Surrogacy and Shared Parental Leave.
* FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
* GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office‑based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
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