Title: Head of Events and Communications
Accountableto: Executive Director
Salary: £50,000 - £55,000 (dependent on experience)
DirectReports: Events officer,MarketingandStakeholderManager
Contracttype: Fixed term, maternity cover. StartingASAP and for between 9-12 months.
Application process:
* Apply by sending a CV and cover letter to Belinda Eaton by an email via the button below by midnight, UK time, on 22 March.
* First round interviews (online): 7 April.
* Face-to-face interviews: 14 & 15 April.
Scope of the Role
TheHeadofEventsandCommunicationsis aseniorrole within ahighly regarded organisation, working with a focused and motivated team.
The Head of Events and Communicationsis responsible foroverseeingthemarketing, communications,brandingand eventsof the Institute of Masters of Wine. This involves working with a diverse group of global stakeholdersincluding Members, students, Supporters and other sponsors, press, and industry partners.
In addition to overseeing the IMW’s global programme of events and trips, this role willberesponsible fororganising the IMW’s 11thInternational Symposium which will take place in Adelaide in April 2027.The programme will becomprisedof a series of inspiring talks,debatesand tastings. With 500 delegates expected from 50 countries the symposium is a pinnacle of the wine calendar bringing together leading decision makers, influencers and thought leaders from theinternationaltrade, Masters of Wine, Masters of Winestudents, presenters,sponsorsand media.
Key responsibilities:
* Team - Lead a high performing Marketing and Events team.
* Symposium - Project managethe end-to-end delivery of the IMW’s 11thInternational Symposium.
* Marketing and Communications – Working closely with theEvents officerandMarketing andStakeholderManagertooversee all internalandexternal communications and marketing strategy.
* Brand – Ensure that a consistent brand image ismaintainedthroughout all aspects of the Institute’sactivities.
* Digital - Overseeall the Institute’s content and activities in the digital space.
* Media relations - Act as the main conduit between the organisation and all key internal and external audiences including the media and PR world.
* Events and trips - Oversee the IMW’s global programme of events and trips, andleveragethemfor PR.
* Recruitment of students - Working closely with theHead of StudyProgrammeand Marketingand StakeholderManagertodrive the recruitment process for candidates globally.
11th International Symposium:
* End-to-end operational oversight of the event.
* Developand deliver againsta comprehensive project plan covering the operational activities needed to successfully execute the event (pre-event planning, event week and post-event).
* Alongside the Head of Financeand Resourcesdevelop and maintain the event budgetincluding expenses related to the event, ensuring that all costs are tracked and reported ina timely and accurate manner
* Development and implementation of risk management plan.
* Oversight of symposium staff and key liaison between external planning groups and suppliers.
* Oversight of all event contracts and deliverables.
* Oversight of venue management and key supplier bookings.
* Development of winelogisticsprocesses for the event. Including receival/delivery of all wine to Adelaide and sorting and handling of wine processes for event week.
* Oversight of event branding.
* Oversight of all event communications and press arrangements in collaboration with the Marketingand StakeholderManager.
* Post-event evaluation and reporting.
Person specification:
* Experience in delivering large-scale conferences / events.
* Experience in overseeing brand,communicationand marketing strategy.
* Excellent organisation skills, including experience in managing complex projects.
* Strong stakeholder management skills and experience working with a diverse range of stakeholders of different seniority levels.
* Experienced communicator, demonstrative experience across all key marketing channels.
* A problem solver, who works well under pressure.
* Line managementexperience andofworkingacross different teams and environments.
* Experience managing a large budget.
* A keen interest in wine is desirable.
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