Job Description
Paid Media Director (Retail & Ecommerce)
Location: Hybrid (UK)
Salary: Up to £60,000
Type: Full-Time
The Opportunit
yWe're partnering with an ambitious independent agency looking to appoint a Paid Media Director to lead the strategic direction, performance and growth of a portfolio of retail and ecommerce clients
.
This is an opportunity for an experienced paid media specialist to step into a senior leadership role, combining client strategy, team leadership and commercial responsibility. You'll work closely with agency leadership to shape client growth strategies, develop the paid media offering and drive exceptional results across a range of established and challenger brand
s.
The R
oleAs Paid Media Director, you will be responsible for leading the agency's paid media function, overseeing campaign performance, client relationships and team developme
nt.You will act as the senior strategic lead across a portfolio of retail and ecommerce accounts, ensuring campaigns deliver against commercial objectives while identifying opportunities for growth and innovati
on.
Key Responsibili
* tiesLead the paid media strategy for a portfolio of retail and ecommerce clie
* nts.Act as senior client lead, building trusted relationships with key stakehold
* ers.Oversee the planning, execution and optimisation of multi-channel paid media campai
* gns.Drive performance across Paid Search, Paid Social, Shopping and other digital acquisition chann
* els.Develop full-funnel customer acquisition and growth strateg
* ies.Analyse campaign performance and translate data into actionable recommendati
* ons.Identify opportunities to increase client investment, improve efficiency and deliver incremental gro
* wth.Lead, mentor and develop a team of paid media speciali
* sts.Ensure best practice across campaign management, reporting and measurem
* ent.Work closely with creative, analytics and client services teams to deliver integrated soluti
* ons.Support new business pitches and contribute to agency growth initiati
* ves.Manage budgets, forecasting and commercial performance across client accou
nts.
Candidate Pr
ofileEssential Exper
* ienceSignificant experience in paid media within an agency environ
* ment.Proven success managing retail and ecommerce cli
* ents.Strong expertise across Google Ads, Meta and retail-focused performance marke
* ting.Experience leading client strategy and presenting to senior stakehol
* ders.Strong commercial understanding of customer acquisition, ROAS, profitability and gr
* owth.Experience managing and developing high-performing t
* eams.Ability to balance strategic thinking with hands-on performance overs
* ight.Strong analytical and problem-solving sk
ills.
Preferred Expe
* rienceExperience with Google Shopping, Performance Max and feed-based mark
* eting.Knowledge of attribution, measurement and analytics plat
* forms.Familiarity with Amazon Ads, TikTok, Pinterest or other emerging cha
* nnels.Experience contributing to agency growth, new business or service develo
* pment.Exposure to CRM, lifecycle marketing or conversion rate optimisation strat
egies.
Personal Att
* ributesCommercially minded and results-
* driven.Strong leadership and coaching capa
* bility.Confident communicator and pre
* senter.Strategic thinker with a passion for performance mar
* keting.Curious, proactive and solutions-f
* ocused.Comfortable working in a fast-paced agency envir
onment.
Why Consider Th
* is Role?Lead strategy for exciting retail and ecommerce
* brands.Influence agency direction and
* growth.Manage and develop a talented performance marketi
* ng team.Work within an entrepreneurial independent agency envi
* ronment.Genuine opportunity to shape the future of the paid media o
ffering.