Overview:
* The Partnerships manager plays a key role within Insanity, supporting the development and execution of strategic brand collaborations across the whole group, that enhance the careers of our exciting roster.
* The role supports all teams across the business, including the Entertainment team, Insanity Studios and Insanity Records, modelling our coordinated and collaborative approach across all Insanity businesses.
* Prior to commencing the role, the Partnerships manager will have had experience in partnerships, influencer marketing, and / or talent management with demonstrable ability to build high-value brand partnerships, maintaining client relationships and ensuring the effective execution of campaigns.
* The Partnerships Manager plays an important role in:
* Supporting the development and execution of brand partnership strategies that align with clients personal brands, audience and community.
* Working alongside team members to foster a strong relationship with clients and strategically positioning them for success in their respective fields.
* Identifying, securing and building high value relationships with leading global brands, agencies and in-house marketing teams.
* Managing partnerships from initial pitch, through to execution, ensuring alignment with both talent and brand objectives.
* Nurturing relationships with key marketing industry decision makers including brand managers, agency executives and industry stakeholders.
* Supporting other colleagues across the business in respect of branded opportunities.
* Staying informed on social media trends, platforms, digital marketing innovations and influencer collaborations to ensure client activations are market leading.
* At all times projecting a prosocial behaviour that aligns with Insanity’s purpose, mission, vision and values.
Responsibilities:
Brand Partnerships:
* Support the strategy and execution of securing brand partnerships for clients across the roster including global sponsorships, endorsements, and product collaborations that align with the talents personal brand.
* Identify and target high value partnership opportunities across a variety of sectors, including but not limited to, fashion, media, entertainment, motoring, tech, gaming and lifestyle ensuring collaborations are impactful and in keeping with company values.
* Leverage existing relationships with marketing teams, brand managers, and agency executives to build strong, long-lasting partnerships with top-tier brands.
* Stay informed on emerging market trends, identifying untapped sectors and engaging with both established and emerging brands.
* Use industry knowledge to position clients as thought leaders and influencers in the marketplace, creating demand for exclusive brand collaborations.
Partnership negotiation and execution:
* Oversee the negotiations of brand partnership opportunities, ensuring mutually beneficial terms for both talent and partners.
* Ensure partnerships are creatively executed, aligning with both the brands marketing objectives and the talents KPI re audience engagement.
* Collaborate with internal teams (e.g. business and legal affairs teams) and talent managers to secure the best possible terms for talent.
Client relationship building and stakeholder engagement:
* Cultivate and nurture relationships with key decision makers at brands, agencies and marketing teams, becoming the key point of contact for all major partnership enquiries.
* Provide strategic industry insights to clients and internal teams on how to maximise the impact of brand collaborations.
* Maintain strong long-term relationships with key stakeholders, ensuring future partnership opportunities and ongoing business growth.
Market insight and trend spotting:
* Stay knowledgeable of industry trends, platforms and emerging technologies, and evolving consumer behaviour to ensure that partnership strategies remain innovative and effective.
* Identify and evaluate emerging partnership models, digital marketing strategies and new revenue streams that align with the changing landscape of the entertainment and partnership space
* Share knowledge and insights regularly across the internal teams
Business Support:
* Projecting professional and prosocial behaviour to colleagues
Environmental, Social and Governance (ESG):
* Identifying areas for improvement within the business and advocating for positive change
* Being an advocate for Insanity’s values and ensuring that business is carried out ethically
Key competencies, skills, and Experience:
* 3-4 years’ experience within brand partnerships, sponsorships, or related fields, preferably within the entertainment, media or digital industries
* Experience in negotiating and managing brand partnerships with a track record of driving revenue and achieving measurable results.
* Understanding of contracting, terms and deal structures in talent-led brand partnerships
* Excellent communication and interpersonal skills, with the ability to build strong relationships
* Demonstrable experience in social media, digital marketing, influencer marketing and brand activation strategies.
* Proficiency in leveraging data-driven insights and performance stats to secure brand partnership opportunities and optimise future collaborations
* Exceptional communication, negotiation and interpersonal skills with the ability to build strong relationships with both internal and external stakeholders.
* Strong collaboration abilities.
* Demonstrated ability to think strategically, manage multiple projects simultaneously, and thrive in a fast paced, deadline driven environment.
* Knowledge of key industry tools and platforms for partnership development, performance tracking and audience analysis.
* Understanding of Environmental, Social and Governance factors as they relate to our business and our industry
Insanity is committed to maintaining a workplace where all individuals are respected, valued, and empowered to succeed.