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About The Job
As our Copy and Content Manager, you will own the copy and content for the HelloFresh and Green Chef brands in the UK market. You will be responsible for content creation across various touchpoints, managing and leading extensive cross-channel projects. Your role includes ensuring the smooth delivery of copy briefs both locally and globally, and maintaining engaging, customer-centric content that aligns with each brand's Tone of Voice guidelines. As the brand guardian for the UK, you will collaborate closely with the global content team to ensure timely and on-brief delivery of all creative projects.
What You Will Be Doing
Copywriting: Brand Messaging and Tone of Voice Guardianship (HelloFresh UK and Green Chef UK)
* Own the UK brand voice for both brands, following best practices and tone of voice guidelines. Be the in-house expert for copywriting, advocating for our distinct Tone of Voice.
* Drive creative excellence, shaping and building the brands' presence in the UK. Bring new ideas confidently and challenge creative briefs where necessary.
* Localise American English content to suit the UK market, working closely with the Global content team to ensure messaging consistency and appropriateness.
* Lead in planning, developing, and writing impactful copy across multiple touchpoints, including emails, app banners, Out of Home, Radio, TVC, and third-party campaigns. Approach briefs with innovative, brand-led ideas.
* Collaborate with the Product Marketing team to align messaging and benefits across channels, including creating product names, descriptions, and recipe titles.
* Manage content uploads within the Applanga platform for web, iOS, and Android as needed.
Organic Social Media Management for HelloFresh UK
* Develop and maintain the social media Content Calendar, focusing on local initiatives, product launches, and seasonal moments to boost brand awareness and engagement.
* Coordinate with the Head of Product Marketing, Partnerships, and Product Teams to feature NPDs, partnerships, and product pushes, aligning with campaign schedules.
* Write engaging social media copy for Instagram and Facebook, adhering to brand tone and guidelines.
* Oversee content creation with agencies to ensure brand consistency.
* Create monthly social reports, analyze data, and share insights with the Global Senior Social Media Manager.
HelloFresh UK Seasonal Magazine
* Manage creative messaging for the seasonal in-box magazine, ensuring the brand personality is consistent.
* Shape the editorial strategy for each edition, collaborating with agencies and the Product Marketing Team.
* Edit and proofread magazine content to ensure accuracy, brand consistency, and typo-free material before print.
Who You Are
* At least 5 years of experience in a content role, preferably in FMCG, food, or technology sectors.
* Experienced copywriter with a strong ability to bring a Tone of Voice to life consistently.
* Passionate about food and eager to make a significant impact at HelloFresh.
* Excellent stakeholder management skills; capable of leading in a complex, matrix organization.
* People-oriented with strong communication and creative skills.
* Highly organized and detail-oriented, capable of managing multiple projects simultaneously.
What You Will Get In Return
* 70% discount on HelloFresh or Green Chef boxes
* Company pension, gym membership, private medical insurance, and other benefits
* Opportunities for professional development and coaching
* A supportive, flexible, and dog-friendly work environment
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