Job Description:
Resident Experience Manager – New commissioning Care Home
Full Time - 40 hours per week
Location - Wincanton - Somerset
Salary - £40,000 depending on experience + excellent benefits
Role Overview
As the Sales Manager, you will be the driving force behind the care home’s occupancy and reputation. You’ll take full ownership of the customer journey—from initial enquiry to move-in—ensuring a seamless, warm, and professional experience. Your role will also involve leading local marketing efforts, managing community engagement, and maintaining the home’s high standards of presentation and customer service.
Benefits
Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme, encompassing all aspects of health – from mental and physical to financial, social, and environmental wellbeing. We support flexible working and offer a range of family-friendly benefits.
Joining Bupa in this role, you will receive the following benefits and more:
1. My Healthcare - Free access to 24/7 support, advice, and treatment for a variety of health-related issues, including remote GP appointments, physiotherapy and mental health support
2. Annual allowance which you can redeem against a menu of Bupa healthcare products, all to the approximate value of £350
3. Wagestream - Have early access to up to 40% of your earned wages within minutes
4. 28 days holiday
5. We offer a sick pay scheme to our frontline teams, as an addition to statutory sick pay, to help provide some reassurance and financial support during longer absences.
6. Long service - For every milestone at Bupa we will reward you with ecards, extra holidays and money!
7. Free meal on every shift
8. Interest-free annual travel loan to enable the purchase of public transport annual season tickets
9. We offer a range of Bupa pension plans – find out more on our career site
10. Parental leave - We have schemes for adoption, birth parents and co parents -find out more on our career site
11. Menopause Plan - Specifically designed to empower women to seek advice, choose their treatment and take control of their health
12. Access to discounts at a wide variety of gyms and fitness facilities across the UK
Key Responsibilities
Sales & Customer Journey
13. Take ownership of all potential customer interactions including walk-ins, phone enquiries, data capture, and follow-ups.
14. Lead all sales negotiations and conduct professional, engaging show rounds.
15. Ensure all enquiries are handled promptly and professionally, including out-of-hours support via a trained staff rota.
16. Complete daily walk rounds and “first impressions” checklists to ensure the home is always presented to the highest standards.
17. Deliver exceptional show rounds, showcasing the home’s facilities and care offering.
Marketing & Community Engagement
18. Arrange and lead marketing events to promote the home within the local community.
19. Keep the Home’s Promotion Plan current and aligned with business goals.
20. Work with the central Marketing Team to implement national campaigns and initiatives.
21. Develop strong community links to generate new enquiries and build brand awareness.
22. Manage and grow the home’s social media presence, ensuring content is relevant, engaging, and reflective of life in the home.
23. Increase online review ratings and manage the collection of feedback from residents, families, and visitors.
Performance & Reporting
24. Attend bi-weekly occupancy focus calls and contribute to strategies for increasing occupancy.
25. Work to specific targets related to occupancy, conversion rates, and review scores.
26. Complete administrative tasks including contracts, scheduling pre-admission assessments (PAAs), and maintaining accurate records in the marketing and sales database (MSD).
Team Collaboration & Leadership
27. Provide daily support and guidance to the team, ensuring they are informed of visits and aligned with customer service expectations.
28. Collaborate with housekeeping, front of house, activities, and catering teams to plan and deliver events that reflect the home’s high standards.
29. Build lasting relationships with residents, including those on short stays or respite care, and maintain ongoing communication to encourage future visits.
Stakeholder Engagement
30. Develop strong professional relationships with key stakeholders including social workers, district nurses, and ICB commissioners.
31. Promote the home as the local “home of choice” through partnership work with community groups, charities, and influencers.
Other Duties
32. Support with general reception and administrative tasks as required.
What We’re Looking For
33. Proven experience in sales, customer service, or business development—ideally within the care or hospitality sector.
34. Strong interpersonal and communication skills.
35. A proactive, organised, and customer-focused approach.
36. Confidence in using CRM systems and social media platforms.
37. Passion for delivering outstanding customer experiences.
Time Type:
Full time
Job Area:
Business Development
Locations:
Wincanton