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Consumer insight manager

Weybridge
Permanent
Vinarchy
Insight manager
Posted: 12h ago
Offer description

About This Opportunity We are on a journey to build?a unified?and?integrated organisation, guided by shared values and common goals ?One?Vinarchy. Our aim is to?simplify?processes,?remove?duplication,?strengthen? collaboration ?and?optimise efficiency,?ensuring human and financial resources are used sustainably.? Our goal is to?nurture?purpose-driven teams?that?collaborate efficiently?to achieve the best outcomes for our organisation, customers, and consumers globally.? To enable O ne Vinarchy, several roles have been created to support our future operating model. We are now inviting expressions of interest for the role of Consumer Insights Manager within Marketing West Team based in Weybridge, UK on a Full Time Permanent basis. About the Role The Consumer Insights Manager plays a key role in enabling One Vinarchy. Reporting to Head of Category and Insights, this position will be responsible for delivering clear, actionable consumer insight that informs brand strategy, innovation development and portfolio growth priorities, connecting consumer understanding with category trends and performance insight across UK & EMEA. Key Responsibilities Build deep understanding of consumer behaviours, motivations and occasions for the category and Vinarchy brands; identify attitudes, needs and barriers influencing consumption. Translate research into clear implications and actionable recommendations that inform growth, planning and decision-making. Support brand teams with insight on recruitment, relevance and loyalty drivers, strengthening positioning, messaging and priority consumer segments/audiences. Provide consumer insight to shape innovation territories, concept development and testing (optimisation and validation). Map consumption occasions and need-states to brand strategy and support occasion-led growth strategies that expand frequency and relevance. Connect consumer insight with category and performance insight to move from assumptions to evidence-based growth. Manage research projects end-to-end with agency partners, ensuring high-quality, commercially relevant outputs and championing best practice. Deliver concise insight summaries and storytelling that influence stakeholders and support planning cycles. Experience / Capability 36 years in Consumer Insights, Research or Strategy roles. Strong qualitative and quantitative insight skills, including segmentation/behavioural insight exposure. Innovation research and concept testing experience. Experience with continuous consumer panels (e.g., Nielsen Homescan / Kantar Worldpanel / Dunnhumby / i2C). Ability to lead multi-market research projects and manage agency partners, linking to internal stakeholders. Strong data literacy with ability to interpret large datasets and extract meaningful insight; proficiency in Excel and PowerPoint. Stakeholder engagement and storytelling ability (able to present with clarity and impact). FMCG or drinks category experience. Behaviours Ability to operate effectively in a changing environment Strong collaboration and communication skills Detail-focused, proactive and eager to learn Alignment to Vinarchy values and ways of working Highly curious with passion for consumer behaviour and cultural trends; creative problem solver open to new approaches and diverse viewpoints; strong commercial acumen APPLY TODAY! At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer. Prospective candidates will be required to provide proof of legal work rights andmay be required toundertake relevant, role-appropriatepre-employment screening. Ifyourequire any reasonable adjustments to participate in the recruitment process at any stage, please let us know.

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