Overview
In this role you will provide strategic leadership for Marketing and Development, setting the vision and delivering an integrated strategy that grows brand, audience and Donor Income – one-off, regular and monthly across all channels.
As MAF celebrates its 80th year of service, we are entering an exciting new chapter marked by bold ambition and purposeful growth. With a renewed vision to reach more isolated communities than ever before, we are embracing the significant opportunities to meet that challenge. A key part of this journey is integration—bringing together our people, systems, and operations in more unified and collaborative ways. This involves streamlining processes, enhancing cross-functional teamwork, and aligning our global efforts to ensure we are more agile, efficient, and impactful in our mission.
Responsibilities
Key Responsibilities:
Vision, Strategy & Leadership
1. Own and deliver a multi-year Marketing & Development strategy that grows audience reach, brand equity and Donor Income across diversified channels.
2. Set annual objectives, KPIs and budgets; ensure robust forecasting, investment cases and ROI accountability across the portfolio.
Income Growth & Portfolio Management
3. Supporting diversified income streams: individual giving (digital and offline), church & community fundraising, legacies, major donors, corporate partnerships and trusts & foundations.
4. Champion integrated propositions and campaigns that align programme impact with supporter motivations; maintain a consistent, evidence-based case-for-support.
5. Establish pipeline management, performance rhythms (OKRs, quarterly reviews) and innovation cycles to drive sustainable growth.
Brand, Marketing & Communications
6. Steward the brand; ensure culturally relevant, authentic storytelling across digital, social, web, print and media.
7. Direct the development of the website and digital ecosystem (SEO/SEM, UX, content, analytics) to improve acquisition and conversion.
8. Act as a senior spokesperson when appropriate; build reputation through PR, media and thought leadership.
Data, Insight, Compliance & Risk
9. Embed data-driven decision making; oversee audience insight, research and measurement to inform strategy and product development.
10. Ensure compliance with fundraising regulation and data protection (GDPR/PECR); maintain risk registers and escalation paths.
11. Optimise CRM and martech; set data governance, tagging and attribution standards for transparent performance reporting.
People & Culture
12. Lead, coach and develop managers and specialists across marketing and fundraising; build a diverse, inclusive, high-performing team.
13. Embed collaborative, matrix ways of working across departments and with international/partner teams; set clear interfaces with Programmes, Finance, IT and Data.
Governance & Stakeholders
14. Prepare papers and dashboards for the Board and committees; present performance, learning and investment proposals.
15. Manage strategic agency, platform and media relationships; negotiate major contracts and partnerships; oversee tendering and supplier risk.
Faith, Values & Safeguarding
16. Act as a culture carrier for the organisation’s Christian values and ethos, modelling servant leadership.
17. Champion safeguarding, ethical fundraising and brand standards.
In addition as with all Team Leaders you will be required to
18. Role model organisational values and beliefs - to contribute to the shared spiritual life of the MAF UK team as a unique Christian charity. This will include encouragement of team members to attend, participate and lead in times of Biblical reflection and regular corporate prayer meetings.
19. To lead and manage team members to ensure objectives are met through support, performance management and development.
20. To participate in planning in accordance with the MAF UK strategic plan and as outworked through matrix programme and project teams.
21. To support team members to participate in matrix programme and project teams, contributing skills and expertise to required timescales from the appropriate programme leader.
22. To keep line manager informed of all relevant and timely information.
23. At all times comply with statutory requirements for handling personal and sensitive data in a confidential manner and ensure that good personal data handling practices are developed, reviewed and encouraged
24. To manage own priorities, workload and development.
25. To abide at all times with the Safeguarding and Conduct Policies, and all other MAF UK policies provided on the Intranet.
Christian values, beliefs and ethos of MAF UK:
As an evangelical Christian mission, MAF UK is seeking those who share in the values and beliefs of the organisation, as described in the mission, purpose, values and beliefs statements. All staff will be required to support and actively demonstrate the Christian values of the organisation and to take part in organisation activities such as staff meetings, prayer meetings, and away days.
For the full Job Description and person specification click here:
Job location: Folkestone & Cranfield (hybrid working in line with our flexible working policy)
Working Hours: Office open officially from 9.00 to 5.30pm (9-4pm on Friday). Hours to be agreed according to flexible working policy.
For external supporters the office is open from 09:00 to 17:00 including Friday when cover should be provided by the relevant teams.
Terms:
26. At least 36 hours with 1 hour for lunch daily unpaid per week. Hours should be agreed with line manager according to the flexible working policy.
27. Flexibility will be required for working additional hours and travel to meet business needs or for travel or meetings etc. on weekends.
28. Annual leave entitlement of 22 days (158.4 hours) per year and 8 days (58.5 hours) paid public holidays per year.
29. Non-contributory pension scheme (10%) salary.
Probationary and notice period
30. 6 month probation period with review
31. 3 month notice period