Social Media Manager (Bilingual English–Chinese)
London (on-site) | Full-time, permanent | Salary: £41,700/year.
ApertureChina is a UK publishing and digital media company building a cross-border brand between the UK and China. We are hiring a bilingual Social Media Manager (native Chinese speaker) to lead our social presence across both markets.
Key responsibilities
* Plan, create, and publish content on Chinese social media platforms, including WeChat, Weibo, Xiaohongshu, Douyin, and Bilibili.
* Manage UK-facing accounts across Instagram, Facebook, X, LinkedIn, and TikTok.
* Develop culturally resonant, platform-appropriate campaigns for clients seeking exposure in both the UK and Chinese markets.
* Coordinate frequently with Shanghai partner team, facilitating communication and overcoming language and cultural barriers.
* Monitor performance, report on campaign results, and optimise based on platform analytics and trends.
* Ensure all content complies with UK advertising standards, UK GDPR, and relevant Chinese digital content regulations.
Requirements
* Native Chinese speaker with fluent professional English, both written and spoken.
* Proven experience managing Chinese social media platforms (WeChat, Weibo, Xiaohongshu, Douyin, Bilibili) in a professional or agency setting.
* Working knowledge of UK-facing platforms and best practices.
* Strong copywriting skills in both Chinese and English.
* Solid understanding of digital marketing, audience engagement, and content performance metrics.
* Experience with short-form video, graphic design tools, and multimedia content production is highly desirable.
* Right to work in the UK.
* Please include links to any Chinese or UK social media accounts or campaigns you have managed.
Experience
* Required
Languages
* Chinese – Advanced.
* English – Advanced.
Employment
* Full-time
Salary
* Up to £41,700 yearly
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