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The ideal candidate will be results-driven, proactive, analytical, and strategic, with a background or strong interest in global trends & international PPC platforms such as Google, Bing, Yahoo, Baidu, Naver, & Yandex.
The successful Paid Search Account Manager will take ownership of strategic PPC activities and will need to apply proactive, analytical, and strategic thinking to deliver excellent customer experience & maximize our clients’ global reach & ROI.
As a Paid Search Account Manager, you will be responsible for:
1. Being the main day-to-day contact for clients & leading client meetings & all communications on all things PPC.
2. Creation & execution of PPC campaigns that meet and exceed client objectives; including keyword research, ad creation, campaign setup, and managing related translation activities for international accounts.
3. Planning and implementing testing into Search and Display campaigns, including ad copy testing, landing page testing, keyword expansion, and similar strategies.
4. Delivering detailed results via both telephone and digital media, including performance summaries, top markets, campaign optimization, market forces, and competitive positioning. Providing campaign learnings and insights into the ongoing strategy process.
Desired Skills & Experience
1. 2+ years of experience managing successful PPC campaigns across various sectors, either client-side or agency-side.
2. Knowledge and experience using campaign management tools such as Google Analytics, as well as market Search and Display tools including Google Insights, Baidu, Yandex, and other platforms like Criteo.
3. Strong proficiency in Microsoft Excel, Word, and PowerPoint.
4. A proven track record in managing complex accounts, with natural organizational and process-driven skills.
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