Summary
Are you eager to kickstart a career in sales and marketing? Our apprenticeship program offers hands-on training, mentorship, and the opportunity to work with top industry experts. We specialise in IT services designed to improve business productivity. This is achieved through a unique blend of high-tech digital marketing solutions.
Wage
Competitive
Competitive wage offered
Training course
Sales executive (level 4)
Hours
Monday - Friday, 9.00am - 5.00pm (breaks to be confirmed).
40 hours a week
Start date
Thursday 5 June 2025
Duration
4 years
Positions available
1
Work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
What you’ll do at work
Why this role?
* Get first-hand experience in sales, marketing, and business development.
* Receive on-the-job training and industry-recognized certifications.
* Work closely with professionals and build your career network.
Your key responsibilities:
* Support lead generation efforts and reach out to potential clients.
* Learn about marketing technology and its impact on businesses.
* Assist in sales pitches and client presentations.
* Maintain and update client records using CRM systems.
Where you’ll work
124-128 City Road
London
EC1V 2NX
Training
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
College or training organisation
THE APPRENTICESHIP COLLEGE LTD
Your training course
Sales executive (level 4)
Equal to higher national certificate (HNC)
Course contents
* Sales planning and preparation: Set effective targets using sales forecasts. Prioritise customers and activities to grow account value and maximise return-on-investment in line with your organisation’s strategy. Formulate or refine customer plans and objectives. Create efficient territory plans where appropriate.
* Customer engagement: Effectively communicate and interpret customer information exchanged through written, verbal and non-verbal communication. Develop a customer engagement style that effectively opens sales conversations, builds rapport, enhances customer relationships, and adapts to different customer’s social preferences.
* Customer needs analysis: Be highly skilled at effective questioning and active listening techniques to understand the customer’s needs, guide the sales conversation appropriately, create mutual understanding, and build trust and affinity with customers.
* Propose and present solutions: Develop sales proposals and deliver them using a presentation style and technique appropriate for your customer. Present relevant products and/or services, explain features and their advantages, and clearly articulate the value and benefit of the solution for the specific customer. Use and adapt a range of techniques to draw-out and overcome common sales objections.
* Negotiate: Research the customer’s likely desired outcomes and negotiating stance. Develop responses to likely objections. Identify your own organisation’s needs, such as minimum price and acceptable terms. Negotiate or trade variables effectively.
* Closing Sales: Be attuned to verbal and non-verbal buying-signals andmove to close at an appropriate point in sales conversations. Develop ethical techniques to close sales and confirm customers’ purchase agreement.
* Gathering Intelligence: Collect, analyse and interpret market intelligence and share it appropriately and effectively within your organisation.
* Time Management: Use and adapt appropriate tools and techniques to prioritise and manage your time effectively.
* Collaboration and team work: Contribute effectively within a team environment. Work collaboratively with both internal and external stakeholders. Manage communications with the cross-functional team in relation to the effective delivery of your sales, such as finance and service delivery. Support continual business improvement by sharing best practice with sales team colleagues and assist the marketing team to develop new marketing collateral.
* Customer experience management: Deliver a positive customer experience. Manage customer enquiries and issues effectively. Take proactive action to prevent and minimise customer concerns and complaints. Handle all customer interactions professionally to the customer’s satisfaction.
* Digital skills: Effectively use digital tools to conduct research and target customers in line with the overall sales strategy. Able to deliver presentations and meetings using digital communication. Complete accurate records and process sales in accordance with your organisation’s policies, procedures and digital CRM systems.
Your training plan
Sales Executive (Level 4) Apprenticeship Standard qualification:
* Functional Skills in Maths and English provided (if required)
* Achievement of the standard meets the eligibility requirements for Sales Certification at Level 4
Requirements
Desirable qualifications
NVQ or SVQ Level 2 or equivalent in:
* Business (grade Merits)
Let the company know about other relevant qualifications and industry experience you have. They can adjust the apprenticeship to reflect what you already know.
Skills
* Communication skills
* IT skills
* Attention to detail
* Organisation skills
* Customer care skills
* Presentation skills
* Administrative skills
* Number skills
* Team working
* Patience