Our client is the UK’s leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. On average, they’ve helped businesses grow their sales by 400%. Due to a huge expansion plan, they’re now able to recruit and innovative and results-driven Head of Marketing to lead their marketing efforts and take the business to the next stage of growth. Key Responsibilities: Strategic Marketing Planning: * Develop and implement comprehensive marketing strategies aligned with the company’s growth objectives and target audience. * Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape. Team Leadership and Development: * Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities. * Foster a culture of innovation, collaboration, and accountability within the marketing team. Brand Development and Positioning: * Define and articulate the brand identity, messaging, and value proposition to resonate with their target market. * Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints. Digital Marketing and Online Presence: * Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing. * Optimize website performance and user experience to drive traffic, engagement, and conversions. Lead Generation and Conversion: * Develop and implement lead generation strategies to attract qualified prospects to their programs and offerings. * Optimize conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition. Content Strategy and Creation: * Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies. * Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action. Marketing Analytics and Performance Measurement: * Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives. * Use data and analytics to optimize marketing campaigns, improve ROI, and drive continuous improvement. The Candidate: * Proven track record of success in senior marketing roles, with experience driving significant growth * Experience of managing managers * Ability to commute to Peterborough 5 times per week. * Strong strategic planning and execution skills, with the ability to develop and implement comprehensive marketing strategies. * Deep understanding of digital marketing channels and techniques, with hands-on experience in campaign management and optimization. * Excellent communication and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences. * Strong analytical and problem-solving abilities, with proficiency in marketing analytics and performance measurement tools. * Bachelor’s degree in marketing, business, or a related field; MBA or advanced degree preferred