Full Job Description
Job Purpose:
To assist in the planning, development, and implementation of the digital marketing strategy to drive customer acquisition, traffic, revenue, and profit for the Love2shop brands.
Principal Accountabilities:
1. Assist in the planning, coordination, and implementation of the overall digital marketing strategy.
2. Work with the wider marketing team in planning integrated seasonal and product-specific campaigns.
3. Assist in the development and implementation of the SEO strategy, including ongoing keyword research to identify new opportunities and support efficient SEO and PPC efforts.
4. Assist in managing the production of SEO content.
5. Assist in outreach activities and backlink acquisition.
6. Help manage Pay Per Click campaigns, including ongoing optimization of ad copy, keyword targeting, and bid management across Google & Bing.
7. Monitor and report on the effectiveness of digital marketing activities using analytics and other measurement tools.
8. Learn to measure ROI and develop appropriate KPIs for digital marketing activities.
9. Participate in managing our social channels, across both organic and paid activities.
10. Help manage and improve our content marketing process for distribution through all available online channels.
11. Collaborate with legal, compliance, and finance teams to ensure agreements are commercially beneficial, future-proofed, and secure.
12. Stay up to date with the latest technology and digital best practices.
13. Monitor competitor activity and provide regular updates to the wider team.
Technical Competencies (Knowledge, Skills & Experience Needed):
1. At least 1 year of experience in digital marketing, with hands-on experience with SEO/SEM/PPC, Google Analytics, and CRM software.
2. Basic knowledge of all digital marketing channels.
3. Basic knowledge and experience with online marketing tools and best practices.
4. Familiarity with web design principles and best practices.
5. Critical thinking and problem-solving skills.
6. Team player with excellent interpersonal and communication skills.
7. BSc degree in Marketing, Digital Technologies, or a relevant field.
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