Sidcup, Greater London ( onsite) | Full-time
The Role
We’re looking for a content-first, strategic second Social Media & Content Manager who doesn’t just “post”—theycraft moments.
You’ll be the in-house visual and editorial heartbeat of House of Willow Alexander, responsible for capturing and conveying our unique tone across platforms in a way that buildsbrand equity, emotional resonance, and commercial value.
This is not a scheduler role. We’re not looking for another Canva carousel factory. You’ll be deeply plugged into the business — from our garden design and interiors team to behind-the-scenes shoots, brand drops, and The Hearth (our lifestyle magazine).
You’llknow what’s happening, and how to translate it into content that performs across IG, TikTok, Pinterest and LinkedIn — all while remaining editorial, aesthetic, and on-brand.
What You'll Be Responsible For:
* Create native, scroll-stopping content(Reels, Stories, TikToks, carousels, graphics, interviews, memes, and product features) that build brand awareness and affinity
* Own the monthly and weekly social content calendarin alignment with commercial goals, launches, seasonal rhythms and cultural moments
* ️Write witty, intelligent captions and microblogsin our voice — editorial, emotionally intelligent, aesthetically aware and gently humorous
* Collaborate with the PR/Partnerships Managerto cross-activate influencer and partner campaigns
* ️Edit, style and deliver content across multiple formats, using tools like CapCut, Lightroom, Adobe CS, or Canva Pro
* Track analytics, interpret what works, and adapt content accordingly with performance insights and platform trends
* Show up on-site: you’ll regularly be on set, and in the thick of real-life service delivery to capture raw, compelling, in-the-moment content
Who We're Looking For:
* 3–5 years experience in social or content roles within apremium brand(lifestyle, interiors, fashion, or sustainability)
* Amaker mentality— you love to produce, write, edit, style and publish at speed without sacrificing beauty or tone
* A deep understanding of brand storytelling — you know the difference between content and communication
* A sharp creative eye andeditorial instinctwith understanding of aesthetic composition and emotional narrative
* Comfort behind the lens (iPhone or camera) and confidence with editing tools (CapCut, Lightroom, Adobe CS)
* Up-to-date with Instagram and TikTok trends butnot trend-driven— you lead with concept, not mimicry
* Excellent grammar, syntax and spelling — you’re fluent in tone of voice
Nice-to-Haves:
* Photography/videography background
* Experience launching content formats (e.g. IG Lives, interviews, community stories)
* Blog writing or editorial layout experience
* Comfort working with performance teams or creative strategists
* ️Staff discount across all services and store
* ????Access to editorial archive, partner discounts, and event invitations
* Progression opportunity into Editorial Lead as we scale
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Consumer Services
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