Head of Marketing - QSR Restaurant Brand
London - Remote Working
We are looking for an experienced marketer for a fast-growing QSR brand, shaping brand positioning across digital, print, in-restaurant, and franchise channels, delivering campaigns that convert engagement into footfall. Partner with franchise networks and agencies to support restaurants, while owning PR, influencer partnerships, and brand awareness. Manage a small marketing team, optimize budget and ROI, and use data to fuel acquisition and loyalty. Collaborate cross-functionally to align marketing with business goals and growth ambitions. The role will focus on the UK marketing, building out plans for strategic growth working with key partners and the business function leads.
Key Responsibilities
* Provide strategic leadership and full commercial ownership of the marketing function, including budget planning, control and reporting, ensuring marketing spend is optimised to deliver maximum business return.
* Develop and execute a long-term commercial growth strategy that consistently delivers profitable year-on-year revenue growth, aligned with the company’s overall business objectives.
* Lead the creation and delivery of a fully integrated, multi-channel marketing strategy that drives brand awareness, customer acquisition and retention, in close alignment with the company’s strategy and business plans.
* Own and govern relationships with all key external partners and agencies (media, PR, digital, social, research and insight), ensuring best-in-class execution, strong commercial terms, and continuous value creation.
* Establish a data-driven marketing culture, with clear ownership of performance metrics, insight, reporting and action planning to continuously optimise marketing effectiveness and ROI.
* Lead, coach and develop the marketing leadership team, building a high-performance culture that supports talent growth, succession planning and organisational capability.
* Act as a senior member of the team, working cross-functionally with Operations, Finance, Product and Leadership to ensure marketing is fully aligned with and driving overall business strategy.
Experience
* Proven brand and strategic marketing experience in QSR
* Experience of working to deliver/manage/integrate a loyalty programme preferred
* Experience managing large scale marketing budgets
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