Purpose of the role Reporting to the FAW Chief Executive Officer, this role presents a real opportunity to drive change by delivering revenue growth to support the FAW to achieve its strategic vision. This role will be key in supporting the organisation and CEO to achieve our commercial metrics to push the FAW towards a world-leading national association as well as leading the multi-functional teams that form the wider department. Responsibilities Commercial and Marketing Drive commercial revenues in line with FAW business plan/budgets with focus on reaching our potential in partnerships, sponsorships, TV rights (non-UEFA/FIFA), ticketing and hospitality, merchandising and licensing and monetising of FAW services and assets Oversee and deliver increased revenue generation and customer engagement, as well as manage departmental performance in line with the FAW strategy, budgets and forecasts. Introduce innovation in practise and in developing new revenue streams ensuring that market research is evaluated and business strategy adjusted as required Extend commercial partnerships beyond traditional sponsorship by building value-driven collaborations, driving co-created digital products and campaigns Use insights and data to make informed, strategic commercial and marketing business decisions. Develop strong partnerships and relationships with key stakeholders who wish to support the growth of Welsh football Ensure the ticketing department reaches the FAW’s sales potential while maintaining first class customer service and experience. Work with the Communications team and Partnerships Manager to ensure innovative content and engagement solutions to support the FAW’s commercial aims and partnership activation requirements. Oversee the development and delivery of a Data / CRM plan for the FAW. Oversee the development of an e-commerce platform and processes. Work closely with the Marketing Manager to set goals and objectives for the marketing department. Reviewing financial reports and budgets to monitor performance against set objectives Ensure the FAW’s national facilities are utilised to gain the maximum commercial value. Key Safeguarding responsibilities including ensuring partner compliance with Safeguarding obligations and overseeing the Safeguarding related marketing campaigns as necessary. Leadership Manage departmental performance in line with the FAW strategy, budgets and forecasts. Motivate, coach, and develop staff within the Commercial teams. Ensure people management processes are carried out effectively within the departments of responsibility, including giving effective feedback through performance management processes Embed the FAW’s values within the team as well as being a role model for living the values. P erson Specification Qualifications and Experience Educated to degree level or equivalent, Masters degree is advantageous Proven track record of delivering commercial income generation through traditional sponsorship sales and other revenue streams in a sports context. Established network of business contacts which are of benefit to Welsh football. Experience operating successfully within a fast paced organisation. Budget development and management Strong track record of delivery of against targets and a track record of generating growth Knowledge, Skills and Behaviours Proven ability to plan, implement and analysis performance results against objectives and KPIs Excellent interpersonal, written and oral communication skills The ability to influence and lead teams to help drive positive change Knowledge of the role of different technologies used to drive b2b and b2c engagement and revenue. Ability to build trust and effective working relationships with a wide range of stakeholders Knowledge of UEFA/FIFA business practises (desirable) Passion for, and understanding of, football (desirable) FAW Values Our values underpin the FAW vision and guide all aspects of our work: Excellence – we approach every challenge with determination and a drive to deliver our very best in all we do. We display commitment, motivation, discipline and perseverance, and hold ourselves accountable for results. In every aspect of business and sport, we strive to excel. Family – we promote a welcoming culture of warmth and belonging where everyone is embraced. Through the power of the collective, we’ll continue to expand our football family, welcoming anyone who wants to achieve great things for Wales Respect – we believe that different ideas, strengths, interests, and cultural backgrounds are fundamental for success. We’ll earn the respect of others through our commitment to be open, honest, ethical and fair