Marketing Specialist
Chester / Hybrid
45,000 + Bonus
We are looking for an experienced Marketing Specialist to help us drive the next phase of growth.
Marketing Specialist Role:
Design and execute targeted campaigns to generate high-quality leads across our service pillars, refine Ideal Customer Profiles (ICPs), optimise digital assets, and collaborate with sales and creative teams to convert ideal customers.
Key Responsibilities
1. Profiling
o Refine ICPs.
o Build lists via Apollo/LinkedIn.
o Share insights with sales.
2. Campaigns
o Run email, ads, LinkedIn campaigns.
o Create assets.
o Align with launches
3. Content
o Manage landing pages.
o Support SEO blogs, resources.
o Optimise CTAs.
4. Email
o Build CRM campaigns
o Run outreach with Lemlist/Instantly.
o Improve email metrics.
5. Analytics
o Track MQLs, SQLs, CPL.
o Use Analytics/Dynamics/Power BI.
o A/B test creatives.
6. Collaboration
o Align with sales/creatives.
o Provide scripts/assets/reports.
Skills & Experience
* 3+ years in B2B lead or demand generation
* Skilled in ICP targeting, campaign execution, and funnel optimisation.
* Familiar with HubSpot, Dynamics 365, Lemlist, Canva, or GA4.
* Strong copywriting and analytical skills with a creative edge.
* Knowledge of LinkedIn/Google Ads management.
Join us to drive our growth! Send your CV CLICK APPLY NOW
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